Interview Advisory: Workopolis ushers in The Talent Hunt Decade with The Top
10 Rules

TORONTO, May 10 /CNW/ - Tomorrow Workopolis will be revealing new polling results from human resources professionals as well as job candidates, showing that candidates are increasingly finding themselves back in the driver's seat when it comes to employment opportunities. To help recruiters embrace their new roles as marketers, and candidates take advantage of the employment market shift, Workopolis shares the new rules of engagement.

    The Workopolis Top 10 New Rules for the Talent Hunt

    The New Rules for Employers:

    1.  HR needs to embrace marketing.

        Changing demographics and impending labour shortages mean that
        competition for top talent is only going to get fiercer. Increasingly
        candidates are in the power position and employers have to find ways
        to truly differentiate themselves in the marketplace. Marketing best
        practices have come to the world of human resources so that employers
        can extend their reach, engage candidates and match their needs with
        what they have to offer

    2.  There is a difference between a commercial brand and an employer
        brand: employers need to ensure that potential candidates know the

        Candidate's initial impressions of a company are established as
        potential consumers or users of your products or services. But an
        employer brand incorporates additional elements that show a potential
        candidate what it could be like to work at a company.

    3.  Hire a person. Not a resume.

        Resumes are only one tool in modern recruiting. It is critical for
        employers to get to the real person behind the resume and understand
        how they will fit into culture and roles. New assessment and profile
        tools are evolving, but the best strategy is one that involves less
        time with unqualified candidates and more time interviewing
        potentially qualified candidates. Ensuring an employer brand is
        speaking to the right audience is more than half the battle.

    4.  It's a more complicated world to recruit in.

        HR specialists have many more options and finding the right course to
        take is becoming increasingly difficult and costly in terms of time.
        The best solution is one which connects employers with the largest
        pool of qualified candidates in Canada in one easy step.

    5.  In a competitive world for qualified candidates, getting it wrong can
        be costly.

        Hiring the wrong person will cost you 2.5 times that person's salary.
        *Smart hiring is directly connected to the bottom-line. Most
        organizations' most valuable assets are its human capital that walks
        out the door every night. And the wrong hire has tangible business
        impacts because of the disruption, false starts, and additional work
        created. If you have to get it right, do it right from the start.

    The New Rules for Candidates:

    1.  If you have skills or experience, you'll be doing the interviewing -
        not the employer.

        Current demographics and labour shortages mean that if you're a solid
        candidate you'll be in the driver's seat when it comes to finding a
        job you are truly passionate about. The challenge may be choosing the
        right car to get you to where you want to be. Insist on getting the
        inside view of what the employer would be like to work for so that it
        matches with the attributes you are looking for.

    2.  Candidates know what they want to hear, employers need to figure it

        See beyond the job posting to find a place where you can really
        thrive and shine - a combination of elements like company culture,
        career advancement opportunities and compensation. Find the right
        match for you.

    3.  Build it properly, and they will come.

        Don't hide behind your resume. Use it to help showcase your best
        qualities so that potential employers can help find you quickly and
        easily. But also find the companies that attract you, establish a
        relationship, and explore opportunities together.

    4.  Like pro athletes, you can be a free agent.

        Under the right circumstances, you owe it to yourself to be a window
        shopper for evolving opportunities. Keep your eye on the marketplace.
        Track employers of interest, scan jobs in your field or in your field
        of dreams. You never know when opportunity will knock.

    5.  Fulfillment is the new corner office.

        Employers are recognizing that employee happiness (and productivity)
        is a result of fulfillment on the job. That sense of engagement,
        enjoyment and achievement. Do you feel like you shine in your current
        job? You deserve it.

* Source: Society of HR Management 2007

Workopolis spokespeople are available to provide commentary on the trends in the changing labour market.


For further information: For further information: To arrange an interview or for more information, contact: Amy Davidson or Sheryl So, Environics Communications, (416) 969-2830 or (416) 969-2725, or

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