VANCOUVER, Sept. 27, 2018 /CNW/ - While Lightbox attempts to turn consumers off lab-grown diamonds, Eric Lindberg, Executive Chairman of Spence Diamonds says, it won't work.
"With the recent launch of the Lightbox collection in the U.S, it's becoming increasingly difficult for consumers to sift through the mixed messaging to understand the definition and value of different types of lab-grown diamonds," said Lindberg. "Ungraded lab-grown diamonds such as those from Lightbox are an entirely different class of diamonds than high-quality, lab-grown diamonds that are independently certified in the same way high-quality, earth-mined diamonds are."
Lindberg is an industry expert, leading the Company that has offered engagement-ring quality, Artisan Created Diamonds TM in a side-by-side comparison with mined diamonds for more than two years. On Friday, September 28th, Spence will launch The Fashion Collection created by Spence™, a lab-grown jewelry collection affordably priced for every day wear.
"We know first-hand that the purchase of engagement-ring quality, lab-grown diamonds is on the rise," said Lindberg. "We now offer a range of lab-grown products, including our new fashion collection priced for everyday wear, and our engagement-ring quality Artisan Created Diamonds TM. We know better than anyone, that not all lab-grown diamonds are equal."
Lindberg is available for interview today and can speak to the recent entrance of Lightbox on to the lab-grown diamonds market along with the below topics:
- Will the De Beers strategy work to turn consumers off of lab-grown diamonds LCDs
- What makes a lab-grown diamond worthy of an engagement ring and different from an ungraded lab-grown diamond
- What the launch of these new affordable lab-grown diamond collections means for the industry
- Why the trend for purchasing lab-grown diamonds in on the rise
SOURCE Spence Diamonds
For further information: and to schedule an interview, please contact: Chloe Stelmanis, Edelman, [email protected], 416-850-0163