International innovator in executing Pop Up stores, Pop Up Retail Group,
expands management team in hiring retail and marketing executive

TORONTO, Nov. 17 /CNW/ - The retail marketing services Company, Pop Up Retail Group, is pleased to announce retail and consumer marketing leader, Kathie Elliot has accepted the position of Business Development Executive. With over 25 years of experience in consumer marketing, product development, retail operations and sales management, Kathie has held senior positions at IBM, The Body Shop as a multiple franchise owner and at the International skin care company, dermaglow. Kathie brings this rich background of retail marketing and operating branded retail environments to the Pop Up Retail Group, led by Todd Finlayson.

"We are delighted to have Kathie join our team to develop Pop Up Retail programs and to introduce more clients to this new strategic marketing medium that delivers engaging and meaningful consumer interactions in the retail environment," says Finlayson.

"Kathie is a tenacious retail, product development and marketing leader who brings a unique blend of entrepreneurial spirit, strategic execution and customer focus to all projects. With a proven track record of managing over 40 successful product launches for dermaglow from consumer research to initial product concept and ultimately to successful retail sales execution, Kathie provides analytical and creative consulting experience to all the retail projects at Pop Up Retail," Finlayson added.

The interest in pop up retail has risen exponentially with marketers looking for ways to make fresh connections between their brands and consumers and for new innovative methods to expose their brand to consumers. Consumer research continues to prove that consumer path to purchase is accelerated with direct meaningful communication that builds stronger and more profitable relationships with consumers. Pop up retail executions range from temporary or mobile installations in non traditional settings to permanent, traditional mall operations. Regardless of format, the customer experience is designed to deliver against a brand's specific consumer communication strategy and challenges.

Operating internationally, the Pop Up Retail Group specializes in the development and operation of these branded, experiential retail store environments. This innovative approach has been used by brands to launch new brands/line extensions, expand seasonal or geographic distribution or act as a permanent 'flagship operation' to drive brand ubiquity and offer a level of brand interaction and engagement that no mass retail partner or broad scale communication medium could offer.

The significant impact of controlling the channel of distribution of a brand's product launch and operating kiosks using Pop Up Retail Group was demonstrated in the execution of Koodo Mobile Kiosks in western Canada and is explained by Greg Quick, National Director Koodo Shops - Koodo Mobile: "The Pop Up Retail Group have proven to be invaluable partners to the Koodo Mobile team. Their diligent in store operations and ability to maintain a gold standard customer experience has been exemplary. We highly value their partnership."

SOURCE Pop Up Retail Group

For further information: For further information: To learn more about how Pop Up Retail Group and how it would apply to your business, please contact Rita Topijan at (416) 703-1585 or visit www.popupretail.ca

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