Intermedia Boosts Campaign Visibility with Award-Winning Video Content

TORONTO, May 2, 2016 /CNW/ - Intermedia, a one-stop shop for cloud business applications, became a market thought leader by generating awareness on a critical industry issue. It did this through award winning original video content, produced by CNW's parent company, PR Newswire.

Having discovered a gap in education surrounding policies that may leave businesses vulnerable to risks, Intermedia undertook primary research to validate and confirm its findings. They then set out to educate businesses on this newly validated data, enlisting the services of PR Newswire to create compelling original video content to drive visibility of their message and findings.

PR Newswire's creative services and video production team brought Intermedia's message to life with truly compelling video content that captured their targeted audience's attention.

Intermedia had two goals for the video:

  1. Create an original piece of content summarizing their key message that also encouraged users to social share
  2. Use video to drive engagement with additional assets created as part of this integrated marketing campaign

The result was an award- winning video that was distributed through PR Newswire's branded landing page and content distribution solution, which is similar to CNW's Content Centre solution.

"The level of professionalism – especially in terms of project management – was exceptional. Additionally, from an aesthetic standpoint, {they} delivered something that exceeded the offers from other organizations."
Dave Prager, Director of Communication and creative Services, Intermedia

A multi-channel, integrated campaign that included a central piece of original video content proved to be a highly successful approach for Intermedia. To view the results in full, please download the white paper, Intermedia Boosts Campaign Visibility With Award-Winning Video:  A Video Production & Content Promotion Case Study, from our Knowledge Centre today. 

About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.


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For further information: Media Contact: Melissa Meyer, Communications Assistant,

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