MONTREAL, April 4, 2013 /CNW Telbec/ - INTEMA SOLUTIONS Inc. ("INTEMA" or the "Corporation") (TSXV: ITM) Provider of innovative digital marketing solutions, announces it has reached a major business agreement with a Canadian chartered bank following the launching of the Intelligent Newsletter. This unique tool personalizes newsletter content to the preferences of each customer.
An important agreement
This agreement is important to INTEMA because it is in line with its market positioning to medium and large corporations. This agreement is an assertion of the robustness of its solutions as well as the potential of the Intelligent Newsletter. "This agreement with a large Canadian bank proves that the Intelligent Newsletter meets a real need for content optimisation by taking advantage of Big Data" says Roger Plourde, President of Intema. "We are not only proud of having reached this agreement but also that our platforms and technological solutions have passed the various security and reliability tests required by our customer's high profile business environment"
INTEMA's unique email platform is the only one to deliver relevant content based on predictive modeling in a highly secure environment. Furthermore, its powerful data mining systems can process billions of queries simultaneously with the campaign send.
A new generation of newsletters, Big Data to support personalized content
INTEMA keeps innovating with the Intelligent Newsletter. This tool is powered by the Predictive Marketing Engine and automatically generates content based on predictive modeling of each reader's behaviour and nominal data. As consumers are faced with overcrowded inboxes, the Intelligent Newsletter makes it possible to generate highly personalized content, to establish a better connection with subscribers and to have a message that stands out.
About INTEMA SOLUTIONS Inc.
INTEMA's mission is to integrate technologies to marketing. Its services include predictive marketing, relationship marketing and database marketing. Amongst its clients are companies of all sizes in North America. For more information, visit www.intema.ca
SOURCE: Intema Solutions inc.
For further information:
Amin Bouraiss 1.866.632.7217 (Ext. 3206)