MONTREAL, May 28, 2013 /CNW Telbec/ - INTEMA SOLUTIONS Inc. ("INTEMA" or
the "Corporation") (TSXV: ITM) Provider of innovative digital marketing
solutions, announces the launch of the Smart eFlyer and a business
agreement reached with Ameublements Tanguay. This revolutionary tool
will enable Ameublements Tanguay to adapt its email marketing campaigns
to each of its customers by delivering completely personalized offers.
An eFlyer that adapts to each customer
The Smart eFlyer integrates predictive analytics to relationship
marketing. Propelled by INTEMA's Predictive Marketing Engine, this
unique tool predicts the probabilities of each customer's future
actions and generates the best eflyer content from a set of
calculations made through predictive models based on his behavioural
This fully integrated marketing solution is simple, fast and reduces the
time necessary to segment distribution lists. Its aim is to increase
conversion rate and product discovery as well as to build customer
"Early on in the development of the Web, marketers talked about the
potential of true one-to-one marketing, where each individual's
interaction with a brand would be unique. We can now say that INTEMA
fulfilled that promise" said Roger Plourde President of INTEMA.
The Smart eFlyer for a finer understanding of your customers
Ameublements Tanguay chose the Smart eFlyer as a major part of its
commitment to occupy the digital space and to give another dimension to
its customer relations. "The Smart eFlyer brings us closer to our
customers by personalizing each interaction throughout their
life-cycles" said Jasmin Gilbert, VP Marketing of Ameublements Tanguay.
About INTEMA Solutions Inc.
INTEMA's mission is to integrate technologies to marketing. Its services
include predictive marketing, relationship marketing and database
marketing. Amongst its clients are companies of all sizes in North
America. For more information, visit www.intema.ca
About Ameublements Tanguay inc.
Ameublements Tanguay has been innovating and anticipating its customer's
needs since 1961 to become the biggest home furnishings and appliances
retailer in Eastern Quebec. Ameublements Tanguay operates a network of
12 furniture stores serving the whole province of Quebec.
SOURCE: INTEMA Solutions inc.
For further information:
Amin Bouraiss 1.866.632.7217 (Ext. 3206)