INTEMA launches the Smart eFlyer and signs an agreement with Ameublements Tanguay

MONTREAL, May 28, 2013 /CNW Telbec/ - INTEMA SOLUTIONS Inc. ("INTEMA" or the "Corporation") (TSXV: ITM) Provider of innovative digital marketing solutions, announces the launch of the Smart eFlyer and a business agreement reached with Ameublements Tanguay. This revolutionary tool will enable Ameublements Tanguay to adapt its email marketing campaigns to each of its customers by delivering completely personalized offers.

An eFlyer that adapts to each customer

The Smart eFlyer integrates predictive analytics to relationship marketing. Propelled by INTEMA's Predictive Marketing Engine, this unique tool predicts the probabilities of each customer's future actions and generates the best eflyer content from a set of calculations made through predictive models based on his behavioural data.

This fully integrated marketing solution is simple, fast and reduces the time necessary to segment distribution lists. Its aim is to increase conversion rate and product discovery as well as to build customer relationships.

"Early on in the development of the Web, marketers talked about the potential of true one-to-one marketing, where each individual's interaction with a brand would be unique. We can now say that INTEMA fulfilled that promise" said Roger Plourde President of INTEMA.

The Smart eFlyer for a finer understanding of your customers

Ameublements Tanguay chose the Smart eFlyer as a major part of its commitment to occupy the digital space and to give another dimension to its customer relations. "The Smart eFlyer brings us closer to our customers by personalizing each interaction throughout their life-cycles" said Jasmin Gilbert, VP Marketing of Ameublements Tanguay.

About INTEMA Solutions Inc.

INTEMA's mission is to integrate technologies to marketing. Its services include predictive marketing, relationship marketing and database marketing. Amongst its clients are companies of all sizes in North America. For more information, visit

About Ameublements Tanguay inc.

Ameublements Tanguay has been innovating and anticipating its customer's needs since 1961 to become the biggest home furnishings and appliances retailer in Eastern Quebec. Ameublements Tanguay operates a network of 12 furniture stores serving the whole province of Quebec.


SOURCE: INTEMA Solutions inc.

For further information:

Amin Bouraiss 1.866.632.7217 (Ext. 3206)

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