Industry Veteran to Head Maxxcom Global Media's Performance Agency
NEW YORK, Oct. 1, 2012 /CNW/ - Leading performance media and analytics firm Integrated Media Solutions (IMS) announced today that it has tapped Nancy Mullahy as its new Chief Executive Officer. Mullahy, who succeeds Bob Ingram in the role, joins the MDC Partners agency with over 25 years of media industry leadership experience.
"Nancy has not only an impressive pedigree and deep leadership experience, but a real track record of building future-forward channel strategies and teams that deliver superior business results for marketers," said Steve Farella, CEO of Maxxcom Global Media, MDC Partners' media group. "She also brings to IMS a unique global perspective and strong background in building digital capabilities and building frameworks for marketing insights sourced from digital data sources. As part of Maxxcom, she will be a fantastic asset in helping us bring innovative solutions and measurable growth to our clients."
Mullahy most recently served as CEO, North America of Neo@Ogilvy, the digital media, performance-based unit of Ogilvy & Mather Advertising. Prior to leading Neo, she spent three years building Starcom MediaVest Group's Performance Marketing practice, where as President she transformed the expertise of three agency units from a direct response orientation into a holistic performance marketing capability. Prior to her work with SMG Performance Marketing, Nancy championed the expansion of digital investment across The Coca-Cola Company portfolio, leading the first agency of record assignment team to fully embed and grow award-winning digital with offline capabilities. Throughout her career, Mullahy has worked with such blue-chip brands as IBM, Procter & Gamble, Ally Financial/Ally Bank, General Motors, AT&T, Visa and Kraft, among many others.
"I'm thrilled to be a part of leading IMS's future as we help clients fulfill the promise of total media integration," said Mullahy. "I see phenomenal opportunity in the strategic and entrepreneurial approach MDC has taken to media, and believe IMS among its other solutions is particularly well positioned to deliver a new, return-based video model for our clients' businesses. I look forward to working not only with the fantastic team at IMS but alongside Steve and our sister agencies within Maxxcom to drive results for clients at a pivotal time in the evolution of media."
"Today, more than ever, media solutions are business solutions," said Miles Nadal, Chairman and CEO of MDC Partners. "Nancy's expertise will be a great asset in helping Maxxcom Global Media Group drive tangible measurable financial returns for clients and increase the effectiveness of marketing and media investment."
Founded in 2002, Integrated Media Solutions is a leading performance media agency that operates on a unique platform designed at inception for total media integration. An MDC Partners company and a member of Maxxcom Global Media group, MDC's $3.5 billion federation of media services offerings, IMS is built on a philosophy of "Media for Business™. IMS helps clients achieve their business goals through media planning, buying, reporting, analysis and optimization of offline and online media, and is known for its customer acquisition lead generation campaigns across a variety of client categories that motivate consumers to call, click, visit or make a purchase.
For more information, visit www.imediasolutions.com.
About MDC Partners Inc.
MDC Partners is one of the world's largest Business Transformation Organizations that utilizes technology, marketing communications, data analytics, insights and strategic consulting solutions to drive meaningful returns on Marketing and Communications Investments for multinational clients in the United States, Canada, Europe, Latin America and the Caribbean.
MDC Partners' durable competitive advantage is to Empower the Most Talented Entrepreneurial Thought Leaders to Drive Business Success to new levels of Achievement, for both our Clients and our Shareholders, reinforcing MDC Partners' reputation as "The Place Where Great Talent Lives."
MDC Partners' Class A shares are publicly traded on NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".
Alexandra Delanghe Ewing
VP, Corporate Communications
SOURCE: Integrated Media Solutions
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