TORONTO, April 2, 2014 /CNW/ - Today, S&E Sponsorship Group Inc. (S&E) is proud to announce that it has been selected as the Sponsorship Agency of Record for Intact Insurance (Intact). S&E will work alongside Intact's brand team and existing agency network to develop and execute the brand's sponsorship strategy providing overall strategy consulting, property evaluations, and negotiation services.
"Over the past few years we have successfully used sports sponsorship (amateur and professional) to build our brand, engage the pride of employees, and showcase our leadership to brokers. We look forward to working with S&E to further leverage our sponsorships and grow the Intact brand. The passionate and disciplined approach that their agency brings to sponsorship marketing deeply resonated with our organization," said Monika Federau, Senior Vice President & Chief Strategy Officer at Intact Financial Corporation. "Intact is guided by our strong corporate values. We believe in respect, integrity, social responsibility, and striving for excellence to over-deliver for our clients. It was important to us to find an agency that shared these values. In S&E, we are confident that we have found that agency."
"It is an incredible privilege to work with the largest home, auto, and business insurer in Canada," said S&E Sponsorship Group's President & CEO Brian Cooper. "At S&E, we are proud to work alongside category leaders in sponsorship. Our business with Intact Insurance is a continuation of that commitment. S&E will provide strategic counsel to Intact that is guided by our key operating principles: dedicated client service, discipline and analytical rigour, and an integrated and collaborative approach to account management."
Brand-agency fit is important to both Intact and S&E. As S&E Partner and Vice-President, Strategy Matthew Logue noted, "It was clear in our initial meetings with Intact Insurance that there was a sense of shared values, and an equal belief in the potential of sponsorship as a strategic platform for the brand. We're excited about what we can accomplish together."
About Intact Insurance
Intact Insurance is Canada's largest home, auto and business insurance company, the choice of more than four million consumers. Its coast-to-coast presence and its strong relationship with insurance brokers mean the company can provide the outstanding service, comfort and continuity customers deserve. Intact Insurance (www.intact.ca) is a member company of Intact Financial Corporation (TSX: IFC), the largest provider of property and casualty insurance in Canada. (www.intactfc.com)
About S&E Sponsorship Group
S&E Sponsorship Group Inc. (www.sesponsorshipgroup.com) is Canada's leading sponsorship agency, providing strategic counsel and activation solutions to Tier-1 brands. S&E works only on behalf of sponsors. No Properties. No Conflict. No Bias. It's an approach appreciated by leading Canadian brands like Scotiabank, Boston Pizza, Canadian Tire, SiriusXM, Sport Chek, and Mark's among others. S&E provides clients with effective solutions for demanding business needs: sponsorship consulting, negotiations, sponsorship valuation, relationship management, and activations management.
SOURCE: S&E Sponsorship Group
For further information:
VP, Strategy | Partner
S&E Sponsorship Group
Senior Vice President & Chief Strategy Officer
Intact Financial Corporation