MONTREAL, Feb. 2, 2015 /CNW/ - For many years now, Intact Insurance has proudly supported the annual school bus safety awareness campaign in Quebec. The company is delighted to be part of the 2015 edition as well.
This year's "Did You See Me?" campaign runs from February 2 to 13. The goal is to remind people of the importance of safe behaviour around school buses.
The approach combines three types of communication:
- Public awareness messages: TV and radio ads as well as posters in public places, schools, driving schools and government buildings;
- Educational materials for teachers to encourage dialogue with children and promote safe behaviour;
- A leaflet for children to take home to their parents with a message about safe driving and safe walking, particularly in school zones.
A campaign with excellent results
At Intact Insurance, we believe insurance is about people. That's one of the reasons why we are proud to support this campaign whose goal is to make children safer.
One thing that makes us especially proud to be associated with this campaign is the positive impact it has had over the years on the target audience. One fact stands out: not one child has been killed in a school bus accident in Quebec since 2006. We think the initiatives related to school bus safety campaigns over the years have had much to do with this success story. Some 523,000 students travel by school bus every morning and night.
To maintain this outstanding record, it's essential to continue these initiatives of reaching out to drivers, schoolchildren and parents to keep the adoption of good driving and safety habits top-of-mind.
About Intact Insurance
Intact Insurance is Canada's largest home, auto and business insurance company, the choice of more than four million consumers.
Intact Insurance products are distributed through independent insurance brokers working with more than 6,000 brokerages from coast to coast.
Intact Insurance is a member company of Intact Financial Corporation (TSX: IFC).
www.intact.ca / www.intactfc.com
SOURCE Intact Insurance
For further information: Alexandre Royer, Cell: 438 827 2539, firstname.lastname@example.org