Canada's most established producer joins forces with the lifestyle brand to capitalize on the exploding demand for content from modern cannabis enthusiasts and the canna-curious
TORONTO, Jan. 29, 2019 /CNW/ - Insight Productions, one of Canada's preeminent producers, and Civilized, a digital media company and pioneering cannabis lifestyle brand, today announced a partnership to develop diverse, new content for broadcast and digital platforms. This partnership, which is effective immediately, will see the two companies develop programming that champions and explores modern cannabis culture. Insight and Civilized will develop multiple culture/lifestyle projects including docu series, cooking, science, and business series. Insight's Tanya Low, Vice President of Development, is overseeing the creative for Insight. Derek Riedle, Civilized's Publisher, will oversee creative direction for Civilized.
"We've been impressed with Civilized's vision of cannabis and culture, and we share a lot of the same creativity, drive, and values," said John Brunton, Chairman & CEO of Insight Productions. "Cannabis is a really hot space right now, and we're happy to partner with one of the industry's creative leaders as we take cannabis programming to the mainstream in new and exciting ways."
"As stigma fades, we're seeing a surge of interest around cannabis. Not only from those who consume it, but particularly from the masses of the canna-curious who want to learn more and see what's behind the curtain," says Derek Riedle, Publisher of Civilized. "That curiosity is feeding a tremendous appetite for all things cannabis, and we're excited to be paving the way with one of the best producers in the country. We've always believed that cannabis deserves a place in the mainstream, and this development deal is a tremendous step in that direction. We can't wait for our fans to see what we have in store for them."
With various projects in the works, Insight and Civilized are eager to share their plans with potential buyers. The partnership provides an opportunity for Civilized to reach new audiences and continue its growth as a mainstream lifestyle brand and provides Insight Productions with a unique product in the global entertainment space.
"This is an exciting space for us to collaborate in with Civilized, and we're looking forward to bringing some innovative content to the market together," said Tanya Low, Insight's Vice President of Development.
About Civilized Worldwide Inc.:
Civilized is a leading lifestyle brand that connects millions of cannabis consumers, influencers and the canna-curious with both niche and mainstream content, events and experiences, and fashion. With operations in both Canada and the United States, Civilized makes original, premium digital content, television and podcasts; builds brands, and creates and produces world-class events and experiences for B2B and B2C audiences. Founded by serial entrepreneur Derek Riedle, Civilized is fast becoming the partner of choice for mainstream brands, and the cultural authority on the exploding global cannabis space. For more information, visit civilized.life
About Insight Productions
Insight Productions, known for its award-winning ratings juggernauts, is one of Canada's most established content producers and an industry leader in the development, financing, and production of hit programming, both scripted and unscripted, as well as digital content. With thousands of hours of programming under its belt, the company has created some of the most dynamic and top-rated programs including The Amazing Race Canada – the most watched Canadian show on record, ratings hit Big Brother Canada, The JUNO Awards – Canada's national music award show, Top Chef Canada, Intervention Canada, and original formats including The Launch and Battle of the Blades. Insight's scripted programming includes award-winning Ready Or Not, Falcon Beach, Hatching, Matching & Dispatching, A Christmas Fury, But I'm Chris Jericho!, and The Jon Dore Television Show. In 2017, Insight produced The Tragically Hip: A National Celebration, a live concert special watched by one in three Canadians. Insight was the inaugural recipient of The Academy of Canadian Cinema and Television's Icon Award in 2014. Insight Productions was founded in 1979. For more information on Insight Productions, please visit insighttv.com or on Twitter - @insightprod or Facebook www.facebook.com/InsightProductions.
SOURCE Civilized Worldwide Inc. (Civilized)
For further information: Media Contacts: Mike Maloney, Senior PR Specialist, 902-225-4989, [email protected]; Gabrielle Free, Free Publicity (for Insight Productions, Inc.), 416-220-0201, [email protected]