CALGARY, May 14, 2012 /CNW/ - StageItSold™ takes the common Real Estate practice of 'staging' to a whole new level, resulting in tremendous success for the Realtors currently involved with the beta-test of this revolutionary new program.
StageItSold™ eliminates the all-too-common problem that Realtors face when listing upscale properties that are considered 'old', 'tired', and 'dated.' "There simply isn't much appeal to Buyers upon seeing homes that need obvious work," states Scott Palmer, Realtor Coordinator for StageItSold™. "Often times, Buyers have difficulty in picturing how the unappealing home their Realtor is showing them can be transformed into their dream home. Requiring a Buyer to use their imagination is a daunting task, which is exactly why these types of listings spend a tremendous amount of time on the market," he continues.
"For the Realtor, StageItSold™ prevents the current condition of the home from turning the Buyer away," states Paul Klassen, founder of StageItSold™. "Realtors can now simply say, 'Before you say no to this home…allow us to show you what it can be!' This helps the Buyers easily see the home's potential."
The StageItSold™ program is designed to be as simplistic as possible for Realtors to implement. The parties required to make this program function properly (Designer, Architect, Builder, Mortgage Specialists, etc.) have all been properly coordinated and secured, and there's a systemized process to follow. Realtors are not required to do anything significantly different than what they are currently doing now.
A recent property in Pump Hill demonstrates the effectiveness of the StageItSold™ program. A Client was looking for a home with very specific criteria. After touring several homes, the Client viewed a tired 70's style home that met most of their requirements; the Realtor introduced the StageItSold™ Program, demonstrating the potential for this luxury estate home. The Client purchased this property with the intention of modernizing the home and changing the space to incorporate a dedicated theatre area, a larger great room and an executive master bedroom with an exquisite ensuite. StageItSold™ mitigated any extra time and effort that would have been wasted trying to find a home that met all of the Client's needs. The Client is thrilled with the end result and continues to refer their Realtor who was able to provide them with a home solution that exceeded their expectations. They are happily living in their newly renovated dream home and are proud of the numerous builder award nominations their home has received; their home was also featured in the 2011 Calgary's Christmas Parade of Homes.
Another example of StageItSold™ at work is a property located in a prestigious neighborhood that has experienced difficulty selling; this home has been listed by 3 separate Realtors over 3 years and has not sold. The price has been reduced and the new Listing Realtor has been frustrated trying to find a tool that could assist him in the sale of this executive home until hearing about StageItSold™. With the introduction of StageItSold™, a complete 3D virtual recreation of this home has been designed highlighting a complete redesign of the kitchen, new furnishings and wall colours. The 3D virtual tour is now available on the MLS listing and hard copies of these 3D renderings are available at every showing so potential Buyers can look beyond what the current property offers. For the first time in 3 years, the Homeowner has a renewed sensed of hope that this property will sell.
Currently, there is a tremendous amount of interest in the StageItSold™ program due to its ease of implementation and effectiveness. However, the StageItSold™ program may not apply to all Realtors. Paul Klassen, founder of StageItSold™ states, "We are currently in the process of interviewing seasoned Realtors who are in alignment with our philosophy of delivering a stellar Customer experience. We want to create partnerships in which Realtors can use our industry-leading formula, to provide their Client families with exactly what they envisioned in their home purchase without sacrifice or compromise. For the listing Realtor, StageItSold™ provides a new set of tools that ensures they can best represent the potential of their listing with the StageItSold™ 3D rendering package."
To learn more about the StageItSold™ program, visit www.StageItSold.ca, or to be considered for the program, call Scott Palmer at 403-606-7240.
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