NIAGARA, ON, May 2, 2013 /CNW/ - Last spring, millions watched in wonder as Nik Wallenda walked his way into history on a high wire stretched across Niagara Falls. This spring, television viewers will be wowed once more with breathtaking new footage captured using cutting-edge film technology for The Tourism Partnership of Niagara's new advertising campaign.
The video footage used in the Tourism Partnership of Niagara's stunning new television commercials captures Niagara Falls and the surrounding region in an entirely new way. Aerial video footage was shot using a state-of-the-art remote controlled helicopter drone. Without the traditional limits of minimum altitude restrictions, the helicopter-mounted camera was able to capture never-before-seen shots of Niagara Falls from just a few feet away. The result is an experience that gives the viewer a true sense of the sheer scale of this natural wonder. The footage also captures the excitement of Clifton Hill, the beauty of Niagara's vineyards and cycling trails, and the small-town charm of Niagara-on-the-Lake.
The Tourism Partnership of Niagara worked with its St. Catharines-based agency of record, Loud+Clear to create the commercials. Toronto-based HLP + Partners and SkyMotion Video provided filming and editing services.
"Niagara is a place of wonders big and small, and our new television commercials share those wonders with potential visitors in a whole new way. When Loud+Clear showed us the aerial footage earlier this year, we were awe-struck, and the fact that there have already been over 170,000 online views of the raw footage suggests we're not alone. These commercials are going to draw viewers in and excite them about the experiences that await in Niagara," said The Tourism Partnership of Niagara's CEO, Robin Garrett.
A video highlighting the footage used in the new television commercials is available for viewing at www.visitniagaracanada.com/media-room/youtube. The two new television commercials, available at the same web address, will begin airing on May 6 on CITY TV, The Food Network, Discovery Channel, and CBC.
In addition to its new television advertising, The Tourism Partnership of Niagara is also distributing the second issue of its Niagara Canada Travel magazine. The 75-page magazine will reach 775,000 homes this spring as an insert with select newspapers and the LCBO's Food & Drink magazine in the Greater Toronto Area and Ottawa markets.
About The Tourism Partnership of Niagara
The Tourism Partnership of Niagara was created in May 2010 pursuant to the Ministry of Tourism's request to create a not-for-profit, industry led, collaboratively managed organization whose mandate is to support and grow Niagara tourism through the provision of strategic leadership and active and effective partnership, with government and key stakeholders. The organization represents all of Niagara's diverse tourism interests including attractions, accommodations, restaurants, wineries, golf courses, and casinos. It is one of 13 Regional Tourism Organizations across Ontario.
Video with caption: "Video - Innovative aerial footage takes Tourism Partnership of Niagara's 2013 marketing campaign sky high". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20130502_C2445_VIDEO_EN_26238.mp4&posterurl=http://photos.newswire.ca/images/20130502_C2445_PHOTO_EN_26238.jpg&clientName=Tourism%20Partnership%20of%20Niagara&caption=Video%20%2D%20Innovative%20aerial%20footage%20takes%20Tourism%20Partnership%20of%20Niagara%27s%202013%20marketing%20campaign%20sky%20high&title=TOURISM%20PARTNERSHIP%20OF%20NIAGARA%20%2D%20Innovative%20aerial%20footage%20takes%20Tourism%20Partnership%20of%20Niagara%27s%202013%20marketing%20campaign%20sky%20high&headline=Innovative%20aerial%20footage%20takes%20Tourism%20Partnership%20of%20Niagara%27s%202013%20marketing%20campaign%20sky%20high
SOURCE: Tourism Partnership of Niagara
For further information:
Robin Garrett, CEO, Tourism Partnership of Niagara