INK presents Feed Your Soul: Pamela Anderson, Richie Rich and Dan Mathews to
Host Exclusive Dinner in Benefit of PETA at Ultra on Thursday October 22,

    INK presents Glam Your Soul: Canadian Debut of A*MUSE Featuring Pamela
    Anderson and album "Richie Rich Presents: Celebutante" at This is London

TORONTO, Oct. 9 /CNW/ - Canadian darling and animal activist Pamela Anderson, alongside famed New York designer Richie Rich and People for the Ethical Treatment of Animals (PETA) Vice President Dan Mathews, host an intimate and exclusive dinner at Toronto's Ultra on Thursday October 22nd beginning at five o'clock pm. Attendees will enjoy a prix fixe menu of all vegan dishes specially prepared by Chef Chris Zielinski in benefit of PETA. Tickets start at $100 and can be purchased by calling Ultra at 416.263.0330.

After dinner, the party moves to INK Entertainment's Toronto nightclub This is London for the Canadian premiere of Richie Rich's collection A*MUSE featuring Pamela Anderson. This event will include a full runway show and live performance from his new album "Richie Rich Presents: Celebutante".

After a rise to fame with his uber successful line Heatherette, Richie Rich chose his friend Pamela Anderson as the first muse for A*MUSE. "Pam has long been a source of inspiration to me, she has this amazing combination of the sweet girl next door but in the most glamorous of ways -- I love her lust for life!" Richie describes the A*MUSE collection inspired by Anderson as, "fun, sexy, surfer girl from Malibu meets Andy Warhol."

The A*MUSE brand is an animal-friendly, organic line, consisting of bathing suits, designer printed t-shirts featuring images of Pamela Anderson and the designer himself, including hoodies and zip ups, a full range of casual dresses, and beachwear. The line is a great example of responsible yet fashionable dressing. Toronto is one of the first stops on a worldwide promotional tour introducing this eco-friendly line to major cities in North America, Europe and Asia.

"Richie and I are soul mates" states Pamela Anderson. "We both love to surprise people; we both love to have fun. We both love clothes, even though I don't always manage to wear them full time! I am proud that he has anointed me his "MUSE" for these designs and collaborating with him is a fantastic experience."

Celebutante is a 12-song compilation album curated by Richie Rich and released through Defend Music Inc. The album features a mix of new tracks plus some classic New York tunes (including a rare Madonna number), and the unreleased Richie Rich song - Celebutante. Music styles on the album range from Dance to Hip Hop to classic Disco tunes. Artists span the gamut from the very well known such as Lily Allen, Scissor Sisters, and Mya, to new bands like Purple Foam.

Dinner tickets purchased at Ultra will also be honoured at This is London for entry to the A*MUSE show. Tickets for This is London can be purchased at the door on the night of the event.

For more information about Ultra and This is London, visit and For information on all upcoming INK events, visit

SOURCE INK Entertainment

For further information: For further information: For all media inquiries, contact Tara Hendela, Director of Public Relations, INK Entertainment, (416) 869-9444 x237,

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