Advocate marketing takes its place among the hottest new apps
TORONTO, May 30, 2013 /CNW/ - Influitive, the advocate marketing experts, announced today that it has received a Red Herring 100 North America award, which honors the continent's most promising private venture technology companies. Red Herring 100 Awards are widely recognized as one of the industry's more prestigious recognitions, with up to 3,000 candidates from the United States and Canada competing each year. Influitive was selected by Red Herring's editorial staff based on both quantitative and qualitative criteria, such as intellectual property, disruptiveness of the solution in the market, technological advantage, management quality, strategy and market penetration. Alex Vieux, Chairman and CEO of Red Herring, presented the awards during a ceremony on May 23, 2013.
"For more than a decade, Red Herring has been a consistent and accurate predictor of technology startups that change the game. We are absolutely delighted to be sharing the stage with these impressive companies," said Mark Organ, CEO and co-founder of Influitive. "I'm also encouraged by the fact that these groundbreaking businesses rely on the enthusiastic support advocates, promoters and fans to drive their business – the very trend that fuels our own rapid growth."
With peer testimonials and product reviews accounting for 47% of all referrals to B2B technology sites, it's no wonder that marketers are turning to advocate marketing programs to boost their campaigns and drive revenue. Influitive's AdvocateHub helps marketers mobilize their advocates and fans to share their experiences across the social web to improve brand recognition, website traffic, search rankings, lead generation and sales conversion.
Red Herring's Top 100 North America list, which has been compiled every year since 1996, is a mark of distinction, identifying promising new companies and entrepreneurs. Each company is individually evaluated against 19 different criteria. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, Marin Software, Palo Alto Networks, and eBay would change the way we live and work. More information about the selection process can be found at http://www.redherring.com/top-100.
Influitive, the advocate marketing experts, is based in Toronto with offices in Boston and San Francisco. Since its launch in 2012, Influitive's unique approach to advocate marketing has generated accolades, rapid customer adoption and top tier funding. Influitive's customers include some of most successful and fastest-growing B2B companies in the world. They recognize that today's B2B buyers are increasingly tuning out marketing and sales messages and are instead leveraging knowledgeable peers to make purchase decisions. Influitive's AdvocateHub helps B2B marketers tap into this by capturing the enthusiasm of their best advocates and turning that into measurable improvement in marketing and sales effectiveness. For more information, please visit http://www.influitive.com.
For further information:
Jim Williams, VP Marketing, Influitive, 781-718-1435, Jim@influitive.com