Influencer Marketing a Leading Trend for 2017 - Cision Whitepaper Discusses the Importance of Targeted Outreach for Communicators

TORONTO, Feb. 1, 2017 /CNW/ - Engaging influencers is now an essential component of successful communication and marketing initiatives. Influencers help brands gain credibility and trust to build meaningful relationships with consumers.

"When brands don't have a pulse on their consumers, influencers fill that void," explains Stacey Miller, director of communications at Cision. "Influencers can provide brands with a valuable, trusted channel for to reach their target audiences."

In a 2016 study, Cision found that although Canadians are consuming more content than ever, many are disinterested in traditional media outlets, favoring influencer content via blogs, social media and social media channels. This is in line with Nielsen's recent Global Trust in Advertising report, which found 92 per cent of people are more likely to trust recommendations from their peers than advertising.

Brands must leverage the power of influencers and earned media

Bloomberg estimates that USD 255 million is spent on influencer marketing every month, but to do it well, brands must first identify the right influencers and understand how to make the most of the opportunity.

Cision's new white paper, Targeted Outreach: Turn Influencers Into Brand Advocates gives expert advice as to how brands can create content that will engage influencers and inspire audiences.

The whitepaper offers tips spanning the entire lifecycle of influencer relations:

  • The five types of influencers to consider partnering with when planning your outreach
  • The eight key insights you need to steer your brand's influencer marketing strategy in the right direction
  • The three approaches you can take to make your brand appealing to influencers

Discover how you can improve your influencer outreach with Cision Communications CloudTM.

Request a demo here today.

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision:

Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. As the creator of the Cision Communication Cloud™, the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence. Cision solutions also include market-leading media technologies such as PR Newswire, CNW, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, the Middle East, Asia, Latin America and Australia. For more information, visit or follow @Cision on Twitter.


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