- Nissan's Sentra, Maxima and GT-R dominate individual categories -
MISSISSAUGA, ON,
Jan. 15
/CNW/ - Infiniti
Canada
was named top Luxury Brand in the second annual ALG Canadian Residual Value Awards yesterday, honouring mainstream and luxury brands, as well as individual segment vehicles, expected to retain the highest percentage of their original price. Nissan
Canada
received three honours in individual categories for the Sentra (Entry Compact Car), Maxima (Full-Size Car) and GT-R (Luxury Sports Car).
ALG, a subsidiary of DealerTrack Holdings, Inc. is the industry's benchmark for residual values and depreciation data and derived the results based on segment competition, historical vehicle performance and industry trends specific to
Canada
.
Matt Traylen, ALG's Chief Economist cited Infiniti as having "more powerful engines and lower pricing than its European rivals" and that Infiniti's value strategy "helps to give its brand a strong long-term foundation."
"Infiniti has been creating luxury performance cars for 20 years and the highly-anticipated Essence Concept is the celebration of that milestone and exploration into the brand's future," said
Wendy Durward
, Director, Infiniti
Canada
. "The Essence Concept embodies the Infiniti brand with its dramatic design, relevant technology and outstanding performance and we were proud to display it for the first time in
Canada
at the
Montreal
Auto Show this week."
Essence Concept will make one final stop in
Canada
when it is displayed at the Canadian International Auto Show in
Toronto
next month.
The Essence Concept served as a blueprint for Infiniti's latest offering, the 2011 Infiniti M flagship sedan, which will also debut during the
Toronto
Auto Show. The M embraces all things Infiniti with style, performance, luxury, craftsmanship and technology and will be offered nationwide this Spring in M37 and M56 model designations.
About Nissan
Canada
Inc.
Nissan
Canada
Inc. (NCI) is the Canadian sales, marketing and distribution subsidiary of Nissan Motor Limited and Nissan
North America
, Inc. With offices in
Vancouver
(BC), Mississauga (ON), and Kirkland (QC), NCI directly employs 250 full-time staff. There are 150 independent Nissan dealerships and 29 Infiniti retailers across
Canada
. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO(2) emissions, cutting other emissions and increasing recycling. More information about Nissan in
Canada
and the complete line of Nissan and Infiniti vehicles can be found online at www.nissan.ca and www.infiniti.ca.
For further information: Didier Marsaud, Nissan Canada Inc., (905) 629-6400, [email protected]; Alexandra Cygal, Cohn & Wolfe, (647) 259-3266, [email protected]
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