- Nissan's Sentra, Maxima and GT-R dominate individual categories -
MISSISSAUGA, ON, Jan. 15 /CNW/ - Infiniti Canada was named top Luxury Brand in the second annual ALG Canadian Residual Value Awards yesterday, honouring mainstream and luxury brands, as well as individual segment vehicles, expected to retain the highest percentage of their original price. Nissan Canada received three honours in individual categories for the Sentra (Entry Compact Car), Maxima (Full-Size Car) and GT-R (Luxury Sports Car).
ALG, a subsidiary of DealerTrack Holdings, Inc. is the industry's benchmark for residual values and depreciation data and derived the results based on segment competition, historical vehicle performance and industry trends specific to Canada.
Matt Traylen, ALG's Chief Economist cited Infiniti as having "more powerful engines and lower pricing than its European rivals" and that Infiniti's value strategy "helps to give its brand a strong long-term foundation."
"Infiniti has been creating luxury performance cars for 20 years and the highly-anticipated Essence Concept is the celebration of that milestone and exploration into the brand's future," said Wendy Durward, Director, Infiniti Canada. "The Essence Concept embodies the Infiniti brand with its dramatic design, relevant technology and outstanding performance and we were proud to display it for the first time in Canada at the Montreal Auto Show this week."
Essence Concept will make one final stop in Canada when it is displayed at the Canadian International Auto Show in Toronto next month.
The Essence Concept served as a blueprint for Infiniti's latest offering, the 2011 Infiniti M flagship sedan, which will also debut during the Toronto Auto Show. The M embraces all things Infiniti with style, performance, luxury, craftsmanship and technology and will be offered nationwide this Spring in M37 and M56 model designations.
About Nissan Canada Inc.
Nissan Canada Inc. (NCI) is the Canadian sales, marketing and distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc. With offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC), NCI directly employs 250 full-time staff. There are 150 independent Nissan dealerships and 29 Infiniti retailers across Canada. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO(2) emissions, cutting other emissions and increasing recycling. More information about Nissan in Canada and the complete line of Nissan and Infiniti vehicles can be found online at www.nissan.ca and www.infiniti.ca.
SOURCE Nissan Canada Inc.
For further information: For further information: Didier Marsaud, Nissan Canada Inc., (905) 629-6400, Didier.firstname.lastname@example.org; Alexandra Cygal, Cohn & Wolfe, (647) 259-3266, Alexandra.email@example.com