InField Marketing Gets Influential

MISSISSAUGA, ON, March 4, 2013 /CNW/ - Nick Jelinek, Founding Partner/CEO of InField Marketing Group is pleased to announce the launch of Influence Marketing, An InField Company.

Inspired by over 20 years of achievements and insights, Influence Marketing is the evolution of InField Marketing Group.  With real client and campaign successes, Influence Marketing is a strategic mash-up of experiential marketing expertise, shopper marketing, sponsorship development and amplified retail experiences.

With increased focus on insights and strategic in-store shopper activation, Influence Marketing represents an agency focused on moving consumers to purchase.

"True integration is what our clients demand and Influence Marketing is now in a position to provide it.  We've always been industry leaders in concept development and execution, but our agency has evolved.  We dream big and think strategic. We discover truly actionable insights with our new Insight NetworkTM", said Chris Wilson, President and Partner.  "This lets us tailor better programs to ensure we design the most immersive experiences that instigate action.  Throughout we stay focused on the end goal: helping our clients sell more."

Influence Marketing is built on these 4 cornerstones:

  • Stop them in their tracks
  • Create immersive experiences
  • Instigate action
  • Pave the path to purchase

"The agency has expanded its range of capabilities and core strengths since Derek Joynt and Martin Rydlo joined as partners back in September" said Jelinek.  "They've brought a new level of insight, ideas and impact to our business.  As a result we've generated a completely new model for harnessing the power of influence marketing that already has clients asking us to show them how to best leverage these cornerstones."

To learn more about the power of Influence Marketing visit or to request our white paper, featuring 5 case studies, contact

About InField
InField Marketing Group is one of Canada's fastest growing independent marketing agencies "influencing action through experience™". With over 3,000 staff across Canada, the company leads an average of 25+ brand activations every day, 365 days per year, engaging with more than 10MM Canadians.

SOURCE: InField Marketing Group Inc.

For further information:

Media Contact: Danielle Perron, Partner 1-416-709-2328 or

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InField Marketing Group Inc.

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