Three-year deal inks ASUS as exclusive personal computing partner
TORONTO, April 18, 2013 /CNW/ - A global leader in personal computing, ASUS announced the signing of a three-year sponsorship deal with Maple Leaf Sports & Entertainment (MLSE). As part of the partnership, ASUS becomes the exclusive personal computer, notebook and tablet provider of the Toronto Maple Leafs.
"We are incredibly thrilled to partner with such a cutting edge sports and entertainment organization like MLSE," remarked Cecilia Choy, Marketing Manager, ASUS. "As we grow our brand in Canada we are focused on finding partners who share our passion for creating innovative and quality-driven experiences for our audiences. MLSE has taken pride in establishing an emotional connection with its fan base over the last century and this partnership opens the door to a new and exciting market."
Consumers and fans will be exposed to the ASUS brand through in-arena advertising, broadcast spots on Leafs TV, as well as online presence within MLSE's digital and social media platforms. High visibility touch points like the Air Canada Centre broadcast studio and the General Manager's suite will also integrate ASUS products. Fans are also encouraged to check out the national Incredible Together microsite for exclusive, behind-the-scenes ASUS content.
"The Toronto Maple Leafs are proud to partner with ASUS," said David Hopkinson, Senior Vice President, Sales and Marketing, MLSE. "We've been impressed with ASUS's commitment to innovation and great technology. Our fans will love the programming ASUS and the Maple Leafs bring to the marketplace together."
ASUS and Doug Gilmour: Incredible Together
Fans looking to get up close and personal with Leafs legend, Doug Gilmour, are invited to go head-to-head with the 450-goal scorer and select his most memorable Leafs moment. Numerous prizes are up for grabs, including ASUS TAICHI convertible Ultrabooks, Leafs tickets and autographed Doug Gilmour jerseys. The ASUS & Doug Incredible Together contest runs through April 30, 2013.
Contest details can be found at www.mapleleafs.com/ASUS.
For more information on ASUS, please visit http://ca.asus.com.
ASUS is a worldwide top-two consumer notebook vendor and maker of the world's best-selling, award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that meet the needs of today's digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,168 awards in 2012 and is widely credited with revolutionizing the PC industry. ASUS has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers. Company revenue for 2012 was approximately US$14 billion.
About Maple Leaf Sports & Entertainment (MLSE)
MLSE, one of the world's premier sports and entertainment companies, owns the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), the Toronto Marlies (AHL), Toronto FC (MLS), Air Canada Centre, Maple Leaf Square and three digital channels - Leafs TV, NBA TV Canada and GOLTV Canada and has a partnership with Live Nation - the biggest concert promoter in the world. MLSE has also invested in five of Toronto's sports facilities - Ricoh Coliseum, home of the Marlies, BMO Field, home of Toronto FC, Lamport Stadium, KIA Training Grounds at Downsview Park, home of Toronto FC's Academy and the First Team's practice facility, and the MasterCard Centre for Hockey Excellence, the practice facility for the Maple Leafs and Marlies. MLSE operates and manages events at Ricoh Coliseum and BMO Field
For further information:
Jennifer Stein, APEX Public Relations
416-934-2111 / firstname.lastname@example.org
Jamie Deans, MLSE