GUELPH, ON, Oct. 31, 2012 /CNW/ - Inbox Marketer, a leading digital messaging firm, announces the latest release of UMPIRE, its proprietary Unified Messaging Platform.
UMPIRE is a unified digital messaging platform developed by marketers for marketers. The Inbox Marketer team created this platform to make smarter digital messaging, measurement and reporting easier for marketers. UMPIRE transforms digital messaging with a single, integrated platform for designing, deploying, tracking and reporting messaging campaigns across all digital channels - Email, Mobile, Social and Web.
"Marketers face a new complexity of more channels providing more data. We developed UMPIRE to make sense of these channels, integrate the data and provide control through a single, easy to use interface," says Bob Millar, Director of Product Development. "UMPIRE unifies a marketer's digital messaging channels, organizes their data and provides insightful, graphical reports, providing more complete views of their customers than ever before."
Many marketers have experimented with the various digital channels and managed these streams using separate platforms. UMPIRE unifies these message streams and enables marketers to deploy right ones at the right times based on customer preferences.
"UMPIRE is the smarter platform to manage digital messaging programs because we built it with digital marketers' pain points in mind," says Randall Litchfield, President of Inbox Marketer. "UMPIRE makes it easier to execute, manage and optimize digital messaging campaigns. It's the ideal platform for the entire digital marketing team - from entry level to senior-level management."
The next release of UMPIRE is set for early 2013.
About Inbox Marketer (www.inboxmarketer.com)
Inbox Marketer is a digital direct messaging firm that helps organizations use email, mobile, social media and the web to build online communities of customers and prospects. They offer technologies and services that make it easier for digital marketers to integrate and measure their communications across all digital channels.
SOURCE: Inbox Marketer Corporation
For further information:
or to request an UMPIRE demo, please contact:
President, Inbox Marketer
519-824-6664 Ext. 222
rbl [at] inboxmarketer.com