Consumers encouraged to join Kellogg in fight against global hunger by sharing YouTube video
- Kellogg Co. and employees participate in #breakfast and other global hunger relief events in recognition of World Food Day. #feedingbetterdays
- Help fight hunger around the world. Kellogg will donate a serving of cereal or snacks each time you share our new video. #feedingbetterdays
MISSISSAUGA, ON, Oct. 16, 2013 /CNW/ - Because we live in a world where one in eight people face food insecurity each day, the Food and Agriculture Organization of the United Nations established October 16 as World Food Day, bringing worldwide attention to the fight against hunger.
In support of World Food Day, Kellogg Company and its employees are spearheading hunger relief efforts globally through the company's Breakfasts for Better Days™ initiative. From stocking community food banks, to supporting community breakfasts and food distribution for hungry families, to helping thousands of school-age children worldwide get the breakfast they need to succeed, Kellogg is making a difference in every region around the world where the company does business.
"Our founder, W.K. Kellogg, was one of the great philanthropists of the 20th century, and today, his legacy of giving lives on for all of us here at Kellogg," said John Bryant, President and CEO, Kellogg Company. "We believe the most positive impact Kellogg can have on the world is through our foods."
Kellogg will also provide a serving of food to those in need every time someone shares or "likes" the company's new World Food Day YouTube video highlighting Kellogg's commitment to hunger relief. Consumers can post the video to their social media sites, along with stories of their own hunger relief efforts, using #feedingbetterdays. For every post using this hashtag between October 16 and November 16, Kellogg will donate one serving of food as part of its Breakfasts for Better Days™ commitment to provide 1 billion servings of cereal and snacks - more than half of which are breakfast - to children and families in need around the world by the end of 2016.
"As a food company we understand the importance of addressing the growing hunger problem in Canada and helping those less fortunate. And, through our long-standing support and commitment to Breakfast Club of Canada and Food Banks Canada, we're doing what we can to make hunger matter," said Carol Stewart, President and CEO, Kellogg Canada Inc. "In recognition of World Food Day, we invite Canadians to join us in the fight against hunger and help people in our communities and around the world experience the power of breakfast."
Building on a very successful partnership with Breakfast Club of Canada, Kellogg Canada will continue to expand breakfast programs across the country, and will initiate a pilot employee volunteer program in 2014 to help with these efforts. In addition, Kellogg Canada will continue its long-standing support of Food Banks Canada through product and financial donations.
About Kellogg Canada Inc.
Driven to enrich and delight the world through foods and brands that matter, Kellogg Canada is the leading producer of ready-to-eat cereal in Canada. Every day, our well-loved brands nourish families so they can flourish and thrive. These include All-Bran*, Corn Flakes*, Corn Pops*, Eggo*, Froot Loops*, Frosted Flakes*, Kashi*, Kellogg's* Two Scoops* Raisin Bran, Mini-Wheats*, Nutri-Grain*, Pop-Tarts*, Pringles*, Rice Krispies*, Special K* and Vector*. Because we believe in the power of breakfast, we focus our philanthropic efforts on global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks - more than half of which are breakfast - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. To learn more about Kellogg Canada's efforts in these areas, please visit www.kelloggs.ca.
*© 2013, Trademark of Kellogg Company used under licence by Kellogg Canada Inc.
About World Food Day
The Food and Agriculture Organization (FAO) of the United Nations marks World Food Day each year on October 16, the day on which the Organization was founded in 1945. World Food Day was established in 1979, to encourage attention to agricultural food production, stimulate national, bilateral, multilateral and non-governmental efforts to end hunger, and to heighten public awareness of the problem of hunger in the world. The theme of World Food Day 2013 is "Sustainable Food Systems for Food Security and Nutrition."
Video with caption: "Help fight hunger around the world. Kellogg will donate a serving of cereal or snacks each time you share our new video.". Video available at: http://www.youtube.com/watch?v=uKF9UTtLt_U&feature=youtu.be
SOURCE: Kellogg Canada Inc.
For further information:
Kellogg Canada Media Hotline