in-cosmetics North America Shines the Spotlight on Redefining Cosmetic Innovations

NEW YORK, Aug. 24, 2016 /CNW/ - North America is home to the largest cosmetics market in the world. With revenue set to exceed $80bn this year and expected to rise to $90bn by 2020, it's no surprise the region sets the agenda for some of the most revolutionary thinking in the cosmetics industry.

As the US market thrives, now is the perfect time to propel it further into the spotlight. Organisers behind the first in-cosmetics North America, the personal care ingredient event part of the in-cosmetics group, have gathered those responsible for some of the industry's most progressive launches and formulation techniques, to share their knowledge and inspire the next generation of cosmetic innovations.

With all the top 10 cosmetic manufacturers confirmed to attend, visitors will join their industry peers to uncover new technologies and ingredients, while getting to the core of what really makes the US and global personal care markets tick.

The next frontier in personal care innovation

Taking place in New York from 7-8 September at Pier 36, the show will feature over 150 leading suppliers showcasing more than 1,000 products. This will be complemented by a free-to-attend education programme to dissect current trends, market analysis and research that will shape the future of the North American and worldwide cosmetic markets.

Some of the most advanced ingredients and raw materials currently available will be exhibited alongside the seminar programme by international companies such as Mibelle AG Biochemistry, Ashland, and Gattefossé. Meanwhile, newly launched and never-seen-before products will be revealed in the Innovation Zone.

Getting hands-on with formulation

The event will also host a fully-functioning Formulation Lab for R&D professionals. Experts from leading industry players, such as KOBO Products Inc. and DSM Nutritional Products will run hands-on sessions to guide manufacturers on how to overcome formulation challenges and successfully bring new innovations to the forefront of the industry.

Daniel Zanetti, Exhibition Director of in-cosmetics North America, commented: "Faced with a rapidly-evolving marketplace, it is crucial for manufacturers to align themselves with new developments and understand the potential prospects or risks for their businesses. We are excited to launch our first show in North America and introduce an agenda that will enable suppliers, manufacturers and authorities within the industry to drive the formulation of new products and achieve their full potential."

Register on the in-cosmetics North America website to gain free entry to the event.

SOURCE in-cosmetics North America

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