CALGARY, Oct. 6 /CNW/ - Immersive Media Corp., the world leader in 360-degree, full-motion, interactive video experiences, teamed with AKQA SF and T.A.G. SF to provide its state-of-the-art Immersive Video technology for the live-action online promotion for the Microsoft launch of Halo 3: ODST. Part of a sophisticated, interactive experience created for Microsoft and Bungie by AKQA SF, the Immersive Media dynamic spherical video clips enable fans to step into the haunting world of Halo 3, giving them the unprecedented ability to become part of the action and extend the game experience.
Microsoft's innovative advertising campaign has already received critical acclaim as well as attracted an unprecedented 288,873 visitors to the Halo 3: ODST website in the weeks following the campaign's launch.
The Immersive Media video clips appear on the Halo 3 site as videos-within-a-video, seamlessly integrated into the online environment. The videos are accessible only to viewers who input a code provided to them in broadcast commercials and online ads. Once input, the code unlocks a totally immersive three-dimensional experience; a cool "easter egg" for the interactively curious. The fans then get to control their experience by looking up, down and sideways around the room to gather additional clues and information.
"We were looking for a way to really engage the fans and allow them to step into the world of an Orbital Drop Shock Trooper, and Immersive Media helped us bring this to life," said Taylor Smith, director, games marketing communications, Xbox. "The Immersive Media experience puts our fans in control of what they see, where they go. It's become an extension of the game."
"We see this technology as a powerful tool for helping brands open a new type of interaction," added John "JJ" Jakubowski, group creative director, AKQA. "This type of story-telling enables the millions of passionate Halo 3 fans to become part of the experience in a fresh and empowering way."
Jakubowski explained that using Immersive Media interactive video technology within the futuristic setting of the Halo 3 narrative was especially appropriate. "It would make sense that the military would house completely interactive archives," he added. "Who knows, we may have set a precedent."
Immersive Media's patented 360-degree video technology lets viewers watch the video over and over again, and yet see something different each time. It ensures the most realistic visual experience possible online, and research shows viewers typically spend up to four times longer viewing Immersive Media video than traditional online videos.
"Games like Halo 3 have always pushed the boundaries, so it's exciting to contribute our Immersive Media video to create a marketing campaign that's equally as cutting-edge," said Myles McGovern, president and CEO, Immersive Media Corp. "Experiential marketing is key to establishing deeper customer loyalty online. Our unique, immersive experiences are becoming the interactive technology of choice for leading brands looking to push the envelope, like Microsoft, as well as Mercedes-Benz, Armani Jeans, Red Bull and Adidas."
About Immersive Media Corp.
Immersive Media Corp. is the pioneer and leading provider of 360-degree, full-motion, interactive video experiences. Its one-of-a-kind geodesic camera and full production services - including rental equipment, training, filming, post-production and distribution options - create high-resolution, immersive video for a variety of uses. From mapping and exploration to monitoring and surveillance to branding and entertainment, Immersive Media customers and agents produce the deepest, most engaging video experiences possible.
Immersive Media is a publicly traded company that is listed under the symbol "IMC" on the TSX Venture Exchange. For more information, please visit www.immersivemedia.com.
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