Imagination To Release - Fifty Shades Of Grey® Party Games

NEW YORK, Nov. 26, 2012 /CNW/ - Imagination will release Fifty Shades of Grey: Party Game, a new party game, approved by author E L James, that allows all players to "Release their Inner Goddess!" This is the first in a series of fun, social party games that will be available in the U.S. and Canada, United Kingdom and Australia on Monday December 10, 2012. The game will be released internationally in time for Valentine's Day 2013.

The three novels in the Fifty Shades trilogy (Fifty Shades of Grey, Fifty Shades Darker and Fifty Shades Freed) are published by Vintage Books in the U.S. and Canada and by Arrow in the U.K. and have collectively sold more than 50 million copies worldwide.

Romantic, liberating and totally fun, the Fifty Shades of Grey: Party Game will entertain and surprise you as it reveals how you see your friends and how your friends see you. All players listen to the vanilla style question before secretly voting on which of the eight pre-determined friends they believe is best matched to the question. When everyone's ready the answers are revealed for all to see! Once all the 'Oohs' & 'Ahhs' have died down any player that picked the same friend as the reader wins an Inner Goddess token. Bonus tokens can also be won, and watch out for the special 'Twitchy Palms' questions that are worth double! The first player to collect 20 tokens wins the game and a ride in Charlie Tango ... if only!

"We are delighted to be partnering with E L James on this project," said Shane Yeend, CEO Imagination. "The Fifty Shades books are a bona fide cultural phenomenon, and they offer an exciting new play pattern for our range of party games that allows everyone to finally reveal their Inner Goddess."

And players that want to add a little extra spice to their Fifty Shades of Grey Party Game can also buy the 'Red Room' Expansion Pack that promises to raise the temperature in this fun party game, and will have everyone talking long after the game has finished.

The game will be available from pre Christmas at; Barnes & Noble; Books A Million; Calendar Club; Hastings & Urban Outfitters in the USA and other major retailers. In the UK at ASDA, JD Williams & WH Smith. Pre orders can be placed at and

ABOUT THE FIFTY SHADES BOOK SERIES:? Fifty Shades of Grey follows the relationship of 27-year-old billionaire Christian Grey and college student Anastasia Steele. Subsequent novels in the series, Fifty Shades Darker and Fifty Shades Freed continue to explore the couple's deepening relationship.


Imagination is an entrepreneurial global games and media company with offices in United States, Canada, United Kingdom, Europe, Australia and New Zealand and distribution into 85,000 retail stores worldwide. Imagination are proven innovators and brand creators and builders across all media platforms. Imagination was awarded Most Innovative Company in America under 2000 employees and the same year Most Innovative Company in Asia Pacific under 2000 employees. Imagination's Co-founder and CEO was awarded Deloitte Innovator of the Year in 2002 and was Ernst & Young Australian Entrepreneur of the Year in 2007

For more info, visit:


NEW YORK - Michelle Gysberts +1 310 480 4016 AUSTRALIA - Sarah Abbott +61 409 092 255 SHANE YEEND – CEO +61 418 821 070

SOURCE: Imagination Entertainment

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