Ilovemaple.ca and Siropcool.com - Two new websites for maple fans

MONTRÉAL, Feb. 8, 2012 /CNW Telbec/ - Maple lovers have had a lot to be happy about with the recent announcements about the potential health benefits of maple. And now there two more causes for excitement: the launch of ilovemaple.ca and the makeover of siropcool.com (targeting kids and educators) in March from the Federation of Quebec Maple Syrup Producers.

"When we created sucrezmieux.ca in 2005, we wanted to cast maple in a new light with delicious recipes, tips and tricks for cooking with maple products and information for consumers about the vitamins and nutrients in maple. With the excellent traffic the site has seen and the growing popularity of maple among Quebecers, the Federation wanted to expand the site to include all the many reasons to love maple. That's why we've changed the name of the site to ilovemaple.ca. Whether it's for the unique flavour, because it's a homegrown product with a rich history here, because it reminds them of happy memories, because it creates new flavours when you cook with it, because it's a natural sweetener with potential health benefits or for all of these reasons, everyone finds what they're looking for in maple," says Geneviève Béland, director of promotion and market development.

The new site gives consumers access to all the information they need about maple: more than 400 recipes classified by type of dish, including tips and tricks developed over the years, plus recipes from the Maple Masters of the Maple Gourmet Road. There is also information on the latest research findings, including about liver health and antioxidants, and tools to help demystify maple syrup grading and certifications like organic and kosher. All of the recipe books published since 2004 can also be downloaded from the site.

New content will be added to jaimelerable.ca on an ongoing basis: tools for understanding the harvest and the art of crafting maple products, a history of maple, content from the blog lesfillesdelerable.ca and all the latest news related to these local products that are so popular abroad. Columns will touch on a wide range of topics, from maple's influence in Japan to the science behind the syrup. All of the columns are signed by a member of the Federation's promotion and innovation team.

French speakers can also explore the blog lesfillesdelerable.ca and follow them on Facebook at facebook.com/lesfillesdelerable, Twitter at twitter.com/filleserable and YouTube at youtube.ca/fillesdelerable.

For the littlest lovers of maple
By late February, young maple lovers will be able to rediscover the world of Siropcool, maple's mascot, on a fresh new site with tons of new content. Siropcool invite them to explore his universe, which features seven "planets": Encyclopedia, Cooking, Comics, Contests, Videos, Games and Gadgets and Teacher's Section. Children age seven to twelve will have fun learning about maple on this lively site, which is now even more accessible, easier to navigate and interactive. Teaching tools are also available in the Teacher's Section.

About the FPAQ
The Federation of Quebec Maple Syrup Producers was founded in 1966 with the mission of defending and promoting the economic, social and moral interests of its 7,400 maple businesses, all working together to collectively market their products. The quality of their work and their products has made Quebec the producer of close to 80% of today's global maple syrup output.

For further information:

Micheline Vallée
514 344-9528
[email protected]