Leading manufacturer of roofing products introduces first phase of its aggressive new marketing program
KANKAKEE, IL, June 6, 2013 /CNW/ - IKO, a North American pioneer and global leader in the roofing materials business, has just launched the new and enhanced version of its company website.
"It's so much more than a corporate site," explains Director of Marketing, Carol Perkins. "We wanted it to become a destination and resource for the markets and channels we serve. The needs of homeowners, contractors and distributors are distinctly different. This new website is all about them and how IKO can serve them best."
She continues, "Technology is changing the way we all communicate. Our new marketing program recognizes this. Step one was to make our website more interactive and accessible on the go. Along with special tools like our ever-popular RoofViewerTM shingle selector and distributor/contractor locators, our new site features instructional videos and iPad apps."
The fresh, clean design is more intuitive for the visitor, making it easier to navigate the many choices and wealth of information available. Consumers and contractors can click on the Idea & Learning Center for instant access to a huge library of instructional videos, product information, installation tips and even safety checklists for what to do "after the storm".
Consumers will discover a glossary of roofing terms to make them feel more comfortable dealing with contractors plus tips on what to look for and ask to ensure they're dealing with an ethical, reputable roofing professional. Contractors and distributors will have technical specs and material safety data sheets at their fingertips, as well as videos and online seminars on topics ranging from installation tips to business-building strategies.
"Innovation has always been the cornerstone of IKO's success," says Ms. Perkins. "We've been 'Setting the Standard' in the manufacture of roofing materials for decades. Now it's time to be just as innovative and responsive to our customers' needs in other ways." She promises that more exciting enhancements to IKO's website and marketing program are coming soon.
To experience what the new website has to offer, visit http://www.iko.com
IKO is a world-wide leader in the roofing, waterproofing and insulation industry for the residential and commercial markets. A vertically integrated company, IKO operates more than 25 manufacturing plants throughout North America and Europe. IKO is family owned business established in 1951.
Copyright 2013 IKO . All rights reserved. For media or industry analyst support, please visit our website at http://www.iko.com
SOURCE: IKO Enterprises Ltd.
For further information:
Derek Fee, Manager - Corporate Communications
Ph: (416) 780-5898
Email: [email protected]