IKO Industries Completes Phase 2 of New Marketing Initiative
20 Jun, 2013, 14:32 ET
Leading manufacturer of roofing products enhances brand-new website with its own channel on YouTube
KANKAKEE, IL, June 20, 2013 /CNW/ - IKO, a North American pioneer and global leader in the roofing materials business, has just launched its own channel on the world's most popular video sharing site, YouTube.
According to Director of Marketing, Carol Perkins, IKO has been hard at work on a multi-level marketing program. It's designed to keep pace with the rapidly changing needs of the company's consumer, contractor and distributor markets as well as with current and quickly evolving technology.
"Phase One was to revamp our corporate website to be more interactive and accessible on the go," she explains. "Now that our new site is up and running, Phase Two - the launch of IKORoof, our proprietary YouTube channel - will become a standalone resource as well as an enhancement to the new website. There's tremendous synergy to be gained between the two.
"Embedding videos on our site creates a more interactive experience for our visitors. Homeowners and contractors will find a growing library of instructional videos in English and French on topics ranging from the anatomy of a roofing system to how roofing professionals can grow their businesses.
"Google loves video, too, so doing this makes sense in terms of search engine optimization. IKO's YouTube channel can direct viewers back to our website for further information to locate a contractor or distributor."
Ms Perkins and her marketing team will implement a push AND pull-through strategy, meaning that IKO is not producing the videos exclusively - contractors and homeowners will be able to upload and share theirs, as well. Such videos might include customer testimonials or business success tips that roofing pros would like to share.
"Video is one of the most effective ways that people digest new information. Having our own YouTube channel will give both consumers and contractors the opportunity to learn from a global leader. Our videos will reinforce our credibility as a reputable, responsible company people can come to know, like and trust," says Ms. Perkins.
Visitors to the IKORoof channel on YouTube will be able to share the videos with others on the most popular social media platforms.
To view or subscribe to IKO's new YouTube channel, visit: https://www.youtube.com/user/IKORoof.
Ms. Perkins suggests that you bookmark the page because more and more videos are on the way soon.
IKO is a world-wide leader in the roofing, waterproofing and insulation industry for residential and commercial markets. A vertically integrated company, IKO operates more than 25 manufacturing plants throughout North America and Europe. IKO is a family owned business established in 1951.
Copyright 2013 IKO. All rights reserved. For media or industry analyst support, please visit our website at http://www.iko.com
SOURCE: IKO Enterprises Ltd.
For further information:
Carol Perkins, Marketing Director, IKO Midwest
235 West South Tec Drive
KANKAKEE, IL, 60901
Email: [email protected]
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