IKEA Wins Retail Advertising Award

Thinking outside the big box pays off for IKEA

BURLINGTON, ON, Oct. 19 /CNW/ - Kerri Molinaro, President of IKEA Canada is proud to announce that IKEA was awarded the top honours in their category at the Retail Advertising and Marketing Club of Canada (RAC Canada) Awards Gala last week. IKEA Canada's advertising campaign was given the nod as best in the Large Mass Retailer category, after being recognized alongside the work of Canadian Tire and Indigo Books & Music. The RAC Retail Advertising Awards were created to recognize the retail advertisers who best communicate with their customers in the most impactful way.

"We always strive to support our company objective, to create a better every day life for the many, by having fun and creating results-driven advertising that stands out from the crowd," says Kerri Molinaro, President, IKEA Canada. "I would like to thank both our creative agency zig and our media buying partner Mindshare for their efforts in contributing to this award."

The RAC determined the event's winners by polling professionals in the retail marketing industry. They were asked to choose among the best retail advertisers in Canada.

Molinaro adds, "What makes this award very special is we were chosen by our peers in the retail industry who value the creative and strategic insight that goes into developing impactful campaigns for our brand."

About IKEA

IKEA is a leading home furnishings retailer with 267 stores in 25 countries worldwide, which are visited by 590 million people every year. IKEA Canada has 11 stores which are visited by over 25 million people every year. Last year the ikea.com websites attracted 450 million visitors. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA, please visit: www.ikea.ca.

About RAC

The Retail Advertising and Marketing Club of Canada (www.raccanada.ca) is a not-for-profit association targeting senior retail marketers. RAC Canada aims to host innovative, compelling events throughout the year and encourage networking among its members.


For further information: For further information: Media Contact: Madeleine Löwenborg-Frick, National Public Relations Manager, IKEA Canada, T: (905) 637-9440 x6378, madeleine.lowenborg-frick@ikea.com

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