IKEA Play Café brings the fun to downtown Toronto

IKEA Canada Pop-up experience is a destination to play, shop and eat

BURLINGTON, ON, June 16, 2017 /CNW/ - Beginning today until June 27, 2017, IKEA Canada is inviting consumers to touch and play in an immersive pop-up experience in downtown Toronto called IKEA Play Café. Visitors can engage in a variety of activities, challenge their taste buds at the café and shop through a selection of 50 cooking, eating and entertaining items. Located at 336 Queen St. W., IKEA Play Café is a destination that empowers consumers to challenge conventions when it comes to mealtimes, hosting and entertaining.

IKEA Play Café is made up of three core areas; eating, playing and shopping, with hands-on activities that encourage visitors to play together, experiment and defy conventions surrounding food. Some of the activities include: a giant pinball machine with IKEA baking items encouraging visitors to have fun and relax when it comes to baking; a bright and large scale wall made up of LED light bulbs and colourful IKEA KALAS children's cups, enticing guests to make art work out of their glassware; and IKEA Kitchen Dance, which invites people to compete against each other in a kitchen dance party to win the title of Best Kitchen Dancer.

"For the past two years, the theme at IKEA has been focused on life in and around the kitchen and all the moments that happen in-between," said Lauren MacDonald, Head of Marketing, IKEA Canada. "We know Canadian families feel pressure when it comes to their food choices.  At the IKEA Play Café we want to encourage guests to strip away conventional beliefs surrounding food and inspire them to relax, have fun and start playing again."

IKEA Play Café has its own bistro where visitors can take the iconic IKEA meatball, chicken ball or veggie ball and experiment with a variety of unexpected toppings to create their very own unique combination. For dessert, visitors can pick up a frozen yogurt and relax on the outdoor patio.

Even shopping defies conventions in the IKEA Play Café where visitors can use Radio-frequency identification (RFID) activated wooden spoons to explore and shop a selection of 50 cooking, eating and entertaining items; enabling Canadians to shop in a whole new way.  

Additional activities at the IKEA Play Café include joining in a game of IKEA tic tac toe by mixing and matching different tableware, playing with kitchen fridge magnets, and participating in a daily poll to get others' food for thought on various food related topics.

IKEA Play Café runs from June 16-27 at 336 Queen St. W., Toronto. Admission is free to the public. The hours of operation are as follows: Monday - Saturday: 11am - 8pm & Sunday: 10am6pm. Visitors can find more information at www.IKEA.ca/playcafe

IKEA Group is a leading home furnishing retailer with 343 stores in more than 28 countries worldwide, which are visited by 783 million people every year. IKEA Canada has 12 stores, an eCommerce virtual store, 6 Pick-up and order points and four Collection Points. The company also recently announced plans to open stores in Halifax and Quebec City. Last year, IKEA Canada welcomed 28 million visitors to its stores and 88 million visitors to the IKEA.ca website. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA Canada, please visit: www.IKEA.ca.                                                                


For further information: Alicia Carroll, Commercial Public Relations Manager, (416) 646-8182 ext. 2338, alicia.carroll@IKEA.com


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