People+Planet #HouseRules encourages Canadians to share how they live a more sustainable life at home
BURLINGTON, ON, March 27, 2015 /CNW/ - Today, IKEA Canada will unveil a 14 x 24 foot recycled toilet paper art installation at the Green Living Show, at the Metro Toronto Convention Centre. The display is a nod to the fact that all of the paper towel, napkins, and toilet paper used in IKEA Canada stores is made of 100% post-consumer recycled content, including the stores' own recycled paper and cardboard material. The retailer's presence at the Green Living Show also kicks off the third round of the popular IKEA #HouseRules social media campaign. This time the campaign will focus on how Canadians live a healthier, more environmentally friendly life at home, using the hashtag People+Planet #HouseRules.
"At IKEA, sustainability is an integral part of our business strategy. Our goals are to inspire and enable our customers to live a more sustainable life at home through the solutions we offer, and to have a positive impact on the planet through our own business practices," says Brendan Seale, Sustainability Manager, IKEA Canada. "The People+Planet #HouseRules campaign is meant to inspire Canadians to share the ways they save energy and water, reduce waste, and live a healthier life in their own homes."
IKEA encourages Canadians to share their People+Planet #HouseRules at the Green Living Show and for the duration of the campaign, which runs from March 27 to May 1. House rules can be submitted on social media using the hashtag People+Planet #HouseRules or through the website: www.IKEA.ca/HouseRules.
Here are a few of IKEA Canada's own #HouseRules for doing business in a responsible way:
- Harness the power of the wind. IKEA Canada's wind farm in Alberta generates enough electricity to power about 15,000 Canadian homes – or almost triple the electricity consumed by IKEA Canada.
- Soak up the sun. Three Ontario IKEA stores are equipped with approximately 2000 solar panels on their rooftops.
- Use the heat beneath our feet. IKEA Winnipeg is home to Manitoba's largest geothermal installation, providing over 70% of the store's heating and cooling.
- Get it sorted out. IKEA Canada's stores achieved 84% waste diversion in the last fiscal year.
- LEDs light the way. By September 2015, IKEA will only sell LED lighting products which are 85% more efficient than traditional incandescent bulbs and last up to 20 years.
- Do it together. IKEA Canada has been named one of Canada's Greenest Employers for the past six years in a row.
- Plant it forward. In 2015, IKEA Canada is celebrating 18 years of partnership with Tree Canada, whereby IKEA co-workers have planted almost 25,000 mature trees and shrubs since 1997.
- Don't mess with a good meatball. IKEA Canada's meatballs are 100% free of hormones, antibiotics, preservatives, and additives.
- Where fish come from shouldn't be fishy. All of the wild caught seafood products sold at IKEA come from certified sustainable fisheries.
- Brighten the lives of others. IKEA Foundation remains the largest corporate donor to UNICEF, Save the Children and UNHCR. Each year IKEA Canada stores participate in fundraising campaigns to support these global partners.
To learn more about sustainability at IKEA Canada, please visit www.IKEA.ca/PeopleAndPlanet.
IKEA is a leading home furnishings retailer with 361 stores in more than 50 countries worldwide, which are visited by 821 million people every year. IKEA Canada has 12 stores which are visited by over 25 million people every year. Last year the IKEA.com websites attracted 1.6 billion visitors. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA, please visit: www.IKEA.ca.
SOURCE IKEA Canada
For further information: Madeleine Löwenborg-Frick, National Corporate Public Relations Manager, IKEA Canada, firstname.lastname@example.org