Home Furnishing Giant Shows How to Achieve High Design Without a High Cost
BURLINGTON, ON, Jan. 25, 2013 /CNW/ - In a bold move, IKEA Canada has created an extraordinary 980 square foot Scandinavian Industrial enclosed space for this year's Interior Design Show in Toronto. The design features IKEA products mixed with antique elements encased in warehouse windows, an exposed brick wall and a grand fireplace that create a rich and eclectic design.
"This year, we have created a design that allows the visitor to step into a space that transports them from a trade show into a trendy converted warehouse space." Says Madeleine Löwenborg-Frick, Public Relations Manager, IKEA Canada. "Our design delivers inspiration on how to integrate IKEA's well priced, functionally designed products with other elements to create impactful spaces that are personalized."
IKEA is set to wow the design community and industry insiders with a show-stopping kitchen and bathroom. Inspired by the signature blond wood of Scandinavian style, the booth features the company's newest offer of SOFIELUND light grey walnut kitchen doors and the GODMORGON white-stained oak bathroom cabinets. Both rooms are presented on an exaggerated scale that is set to showcase the flexibility of the range and create desire in show goers.
IKEA is a leading home furnishings retailer with 325 stores in 40 countries worldwide, which are visited by 734 million people every year. IKEA Canada has 12 stores which are visited by over 25 million people every year. Last year the IKEA.com websites attracted over 1 billion visitors. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA, please visit: www.IKEA.ca.
About The Interior Design Show
The Interior Design Show (IDS) is Canada's largest contemporary design event. Since its inception in 1998, over 500,000 design professionals, consumers and media have attended. Inspirational exhibits feature both emerging and established designers and highlight international interior design, architecture and industrial design trends. www.interiordesignshow.com. This year's show runs from January 23-27, 2013 at the Metro Convention Centre, Front Street, Toronto.
Image with caption: "This kitchen features IKEA's newest kitchen cabinetry, SOFIELUND light gray walnut. The grey undertone lends sophistication and the wood grain adds character to the design. Photo credit: Michael Graydon Photography (CNW Group/IKEA Canada)". Image available at: http://photos.newswire.ca/images/download/20130125_C8376_PHOTO_EN_23053.jpg
Image with caption: "IKEA moves away from showing cold spa bathroom and creates a whimsical dream space with beautiful light oak GODMORGON bathroom cabinetry mixed with a copper antique tub, oversized fire place and stunning tile. Photo credit: Michael Graydon Photography (CNW Group/IKEA Canada)". Image available at: http://photos.newswire.ca/images/download/20130125_C8376_PHOTO_EN_23051.jpg
SOURCE: IKEA Canada
For further information:
National Public Relations Manager,