IKEA Celebrates Everyday Life In and Around the Kitchen

"It Starts with the Food" campaign provides inspiration and solutions for food activities
from growing to cooking to serving and storing

BURLINGTON, ON, Dec. 14, 2015 /CNW/ - IKEA Canada has launched their new campaign, "It Starts with the Food" to show Canadians how food connects people and what makes life in and around the kitchen work in harmony. For many people, simply being together to talk and share around the table is just as important as the food itself.

The growing interest in food is more than just a trend. Today, more and more people care about what they eat, how they eat it, where it comes from and how they can minimize waste. IKEA offers beautiful and affordable solutions for growing, cooking, serving and storing food, including IKEA kitchen systems, appliances, cookware, tableware and accessories to help make the most out of your food activities. These solutions allow people to focus on the tiny, magical moments that take place in and around the heart of the home.

"This coming year you will see a renewed emphasis on Kitchen, Dining and IKEA Food," said Stefan Sjöstrand, President, IKEA Canada. "We are also investing in our existing stores with the remodelling of our accessory departments and cookshops to create an inspirational and exciting customer shopping experience."

To support the "It Starts with the Food" campaign, IKEA will debut a new Kitchen TV spot called, "Nonna Part II." When the original TV spot aired in early 2014, Nonna became an immediate fan favourite.  The "Nonna Part II" TV spot can be viewed on IKEA's Canadian YouTube channel: http://www.youtube.com/ikeacanada.

"When we began discussing how to bring the theme, 'It Starts with the Food' to life, we wanted to deliver a strong message of quality and function when it comes to life in and around the kitchen," Sjöstrand continued. "Not only is our Nonna character loved by Canadians, she is synonymous with both food and quality, and of course putting our kitchens to the test!"

In February 2015, IKEA Canada unveiled its versatile new kitchen system, SEKTION, providing customers the flexibility to customize a kitchen to any space.  Now from December 7th - January 11th, customers will receive up to 20% back in IKEA gift cards on kitchen purchases.

Customers can visit one of the 12 stores across Canada, an eCommerce Virtual store, IKEA.ca as well the new Pick-Up and Order Points in Quebec City and London to find inspiration and solutions for activities in and around the kitchen: Growing and Producing, Storing and Handling, Cooking, Preparing and Eating, Drinking and Preparing.               

The same dedication to quality and sustainability that IKEA devotes to home furnishings products is also put into IKEA Food. Including sustainable choices like the new veggie balls and chicken meatballs that have a lower carbon footprint. Additionally, all seafood sold in IKEA's restaurants and Swedish Food Market are Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC) certified. IKEA also recently launched www.IKEAfoodfacts.ca for customers who want to know more about IKEA's food offerings.


IKEA is a leading home furnishing retailer with 361 stores in more than 50 countries worldwide, which are visited by 821 million people every year. IKEA Canada has 12 stores, an eCommerce virtual store, Pick-Up and Order Points in Quebec City and London, Ontario with four additional Pick-Up and Order Points opening spring 2016. Last year, IKEA Canada welcomed 25 million visitors to its stores and 75 million visitors to the IKEA.ca website. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA, please visit: www.IKEA.ca.

NOTE FOR PRESS: Please visit our newsroom site to download information and assets. http://www.ikea.com/ca/en/about_ikea/newsroom


For further information: Lucy Fréchette, Public Relations Manager, Commercial, IKEA Canada,lucy.frechette@IKEA.com


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