IKEA Canada Unveils First Ever Commercial Starring its' Customers

Canadians made #EverySecond count and shared their special at-home video moments

BURLINGTON, ON, Feb. 22, 2016 /CNW/ - For the first time ever, IKEA Canada is unveiling a campaign that is entirely consumer generated. After receiving submissions from across the country, IKEA is pleased to share some of Canada's most special at-home moments at IKEA.ca/EverySecond.

"We know that Canadians are busier than ever before, with their time at home being precious. IKEA believes that home is the most important place in the world and we are thrilled to see Canadians sharing these wonderful moments and making every single second count." said Lauren MacDonald, Deputy Country Marketing Manager, IKEA Canada.

The commercial is a beautifully compiled montage that highlights one-second moments. From pancake flips and patty-cake games, to guitar strumming and baby smiles these brief but powerful moments were submitted after being inspired from the first phase of IKEA's #EverySecond campaign. The first phase of the campaign which aired nationally from January 10 to February 21 invited Canadians to submit a short video clip of their own at-home moment for a chance to be a part of IKEA's television commercial.

The user generated commercial will air nationally from February 22 to March 13 and were submitted either online or through Facebook, Twitter, or Instagram using the hashtag #EverySecond. The commercial and other featured submissions can be found at IKEA.ca/EverySecond.

IKEA is a leading home furnishing retailer with 375 stores in more than 50 countries worldwide, which are visited by 884 million people every year. IKEA Canada has 12 stores, with recently announced plans to open a 13th store in Halifax, Nova Scotia in late 2017, an eCommerce virtual store, Pick-Up and Order Points in Quebec City, Quebec and London, Whitby and St.Catharines, Ontario with two additional Pick-Up and Order Points opening spring 2016. Last year, IKEA Canada welcomed 25 million visitors to its stores and 75 million visitors to its stores and 75 million visitors to the IKEA.ca website. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA, please visit: www.IKEA.ca.


For further information: IKEA CANADA, Stephanie Kerr, Corporate Press Officer, 905-637-9440 ext. 6378, stephanie.kerr@IKEA.com


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