IKEA Canada invites Canadians to #GrabLifeByTheCatalogue

Twitter activated vending machines dole out gift cards across Canada

BURLINGTON, ON, Aug. 20, 2015 /CNW/ - IKEA Canada is celebrating the arrival of the 2016 catalogue by encouraging customers to "Grab Life by the Catalogue". The new campaign will see the arrival of mobile social vending machines at IKEA stores across the country that will reward customers with giveaways when activated by tweets.

Over the last two weekends in August, all IKEA Canada stores will install the social vending machines which, at the push of a button, will give each user a unique #PIN number that when tweeted to @IKEACanada with #GrabLifeByTheCatalogue, will generate a variety of prizes, including the opportunity to win a special grand prize.

"We know that Canadians like to engage and connect through social media," said Stefan Sjostrand, President, IKEA Canada. "Throughout August we hope to excite our customers about the new 2016 IKEA Catalogue and inspire them to turn their dream home décor projects into reality."               

To kick off the tour, a social vending machine will be unveiled on Thursday, August 20, 2015, from 10:00am to 9:30pm, while supplies last. It will be located at The Toronto Eaton Centre in Albert's Way on Level 2 by the Yonge Street Entrance. Social vending machines will then appear at the following IKEA locations:

August 22 – 23, 2015
IKEA Burlington
IKEA Calgary
IKEA Etobicoke
IKEA Montreal
IKEA Ottawa
IKEA Richmond
IKEA Winnipeg

August 29 – 30, 2015
IKEA Boucherville
IKEA Coquitlam
IKEA Edmonton
IKEA North York
IKEA Vaughan

For more information about the IKEA social vending machines and to see the new digital catalogue, please visit IKEA.ca/catalogue. You can also follow the action from Twitter @IKEACanada and @IKEACanadaFR.

About IKEA Canada
IKEA is a leading home furnishings retailer with 361 stores in 50 countries worldwide, which are visited by 821 million people every year. IKEA Canada has 12 stores which are visited by over 25 million people every year. Last year the IKEA.com websites attracted 1.1 billion visitors. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA, please visit: www.IKEA.ca.


For further information: Tanya Bevington, Corporate Communications Manager, IKEA Canada, tanya.bevington1@IKEA.com


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