IKEA Canada Celebrates 40 Years through its Iconic Democratic Design Philosophy

BURLINGTON, ON, Sept. 20, 2016 /CNW/ - IKEA Canada, marks its 40th anniversary with a new brand commercial that celebrates IKEA's vision to create a better everyday life for the many people and its democratic design philosophy. IKEA, wants to make all of the great solutions, the desirable designs and make them accessible to the many. This philosophy unlocks a way of doing things differently that creates smart solutions with the right combination of form, function, quality, sustainability, all at a low price.

"We took a small but symbolic icon, the Allen key to celebrate the way in which IKEA has democratized design.  It is fitting to highlight our democratic design philosophy to commemorate our 40 years in Canada.  At IKEA we believe that beautiful, well-designed home furnishings solutions should not be for the few, but accessible for the many," said Lauren MacDonald, Country Marketing Manager, IKEA Canada.

The campaign will air nationally from September 12 to September 25, and will be fully supported with a social media campaign throughout Instagram, Facebook and Youtube. Click here to full the full commercial.

This campaign builds on a robust marketing plan that continues to celebrate IKEA Canada over the past 40 years. Coming fresh off of the heels of the highly anticipated 40th Anniversary IKEA Catalogue campaign. This was a fun and light-hearted 'throw-back' juxtaposing today's catalogue to that of 40 years ago.  

IKEA is a leading home furnishing retailer with 375 stores in more than 50 countries worldwide, which are visited by 884 million people every year. IKEA Canada has 12 stores, an eCommerce virtual store, 6 Pick-up and order points in Quebec City and southern Ontario and two Collection Points in Halifax and Saskatoon. The company also recently announced plans to open stores in Halifax and Quebec City. Last year, IKEA Canada welcomed 25 million visitors to its stores and 75 million visitors to the IKEA.ca website. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA, please visit: www.IKEA.ca.


For further information: IKEA CANADA: Stephanie Kerr, Corporate Press Officer, 905-637-9440 ext. 6378, stephanie.kerr@IKEA.com


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