IKEA Canada awards business to new Creative Agency, Rethink Communications

BURLINGTON, ON, June 13, 2017 /CNW/ - Today, IKEA Canada is pleased to announce after a four month review process, Rethink Communications has been selected as creative Agency of Record. Rethink will deliver original and breakthrough creative for the Canadian market in all media channels.  They will be a key contributor to IKEA Canada's continued success as the leader in the Home Furnishings market and support the organization's coast-to-coast expansion plans.

"We are delighted to call Rethink our partner.  As an independent, owner-operated agency, Rethink offers a like-minded partnership and business approach," said Lauren MacDonald Country Marketing Manager, IKEA Canada. "Similar to our co-worker recruitment strategy, we were seeking a team comprised of humble, down-to-earth and straightforward people who are driven to fulfill the IKEA vision- to create a better everyday life for the many people in Canada."

"We couldn't be more thrilled to be partnering with IKEA Canada" said Caleb Goodman, Partner and Managing Director at Rethink. "Our belief in the IKEA brand runs deep. Not only have all of our offices always been designed predominately with IKEA furnishings, but getting to know the team at IKEA over the past few months has reinforced the extent to which we have shared values and beliefs."

Rethink is one of Canada's most awarded advertising and design agencies. With 130 employees, their creative and strategic strength is a collaborative effort across offices in Toronto, Montreal and Vancouver.

IKEA Group is a leading home furnishing retailer with 343 stores in more than 28 countries worldwide, which are visited by 783 million people every year. IKEA Canada has 12 stores, an eCommerce virtual store, 6 Pick-up and order points and nine Collection Points. The company also recently announced plans to open stores in Halifax and Quebec City. Last year, IKEA Canada welcomed 28 million visitors to its stores and 88 million visitors to the IKEA.ca website. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA Canada, please visit: www.IKEA.ca.


For further information: Stephanie Harnett, Corporate Press Officer, IKEA Canada, Tel: 905.637.9440 ext. 6378, stephanie.harnett@IKEA.com


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