LAS VEGAS, Jan. 24, 2012 /CNW/ - International Game Technology (NYSE: IGT) announced today the initial go live of the IGT Cloud program at the Gala Leo Casino in Liverpool, England. Increased reporting functionality and data aggregation initially attracted Gala Leo to the Cloud partnership program, which is only one aspect of the cloud's capabilities.
"As we go live, we are looking forward to utilizing IGT Cloud to optimize floor wide yields to help us as we manage the casino of the future. We are excited to partner with IGT to implement the cloud program, and are thrilled in the prospect of being able to make an impact in player experience with this innovative solution," said Rosanna Evans, Head of Electronic Gaming, Gala Casinos.
Part of the services available in the IGT Cloud is sbX® Floor Manager, which supports casino operators by giving them access to the best performing games within the largest game library. This is a significant benefit, because it allows for casinos to deploy updated games to all machines on the floor, as well as customization at the touch of a button.
Gala Leo has also implemented sbX® Analytics, enabling for detailed game performance analysis through instantly generated reports, allowing operators to understand and optimize the gaming makeup of their casino floors. Additionally, part of the IGT Cloud services, is Ad Manager, which allows casinos to push digital marketing content to the EGM top-box from the cloud allowing them to connect directly with their patrons.
IGT and Gala Casinos have been bringing exciting games and enhanced player experiences to casino floors since they initially partnered in November. Gala Leo was one of the first IGT Cloud program partners, and the casino is the first to go live with this new exciting technology to the gaming industry.
"The IGT Cloud service completely changes the way that casinos implement new technologies and the speed of that implementation," said Chris Satchell, IGT chief technology officer. "The IGT Cloud is more cost-effective and easier to maintain than a traditional system, and will help casino operators obtain and utilize innovative technologies to optimize their casino floors and entertain their patrons."
For more information on IGT Cloud please visit www.IGT.com/Cloud.
International Game Technology (NYSE: IGT) is a global leader in the design, development and manufacture of gaming machines and systems products, as well as online and mobile gaming solutions for regulated markets. More information about IGT is available at www.IGT.com or follow IGT on Twitter @IGTNews or Facebook at www.facebook.com/IGT.
About Gala Casinos
Gala Casinos is part of the Gala Coral Group, the only gambling company in the UK with significant businesses in the bookmaking, bingo and casino markets, both on the high street and online. The Group employs over 16,000 people across its various divisions. Gala Casinos is a long established major player in both the London and provincial casino markets with 24 clubs across the United Kingdom and one multi-gaming complex in Gibraltar. Gala Casinos aims to be the number one choice for discerning players and a great place to work for the 2,700 colleagues which it employs. It has a loyal customer base of over 700,000 active members who enjoy over three million visits per year to its clubs across the UK.
For further information:
Shelle Murach, IGT Public Relations Representative, +1-775-448-0221