Just as it moved the 80's generation, the iconic jingle returns for a comeback with a twist
TORONTO, April 2, 2019 /CNW/ - If you grew up in the 80's, 90's or early 2000's, chances are you're familiar with the legendary Juicy Fruit jingle. The tune characterized generations, becoming an iconic symbol of pop culture. Just as consumers have evolved since then, Juicy Fruit today announced that it's time the brand did as well, beginning with an all-new version of the historic jingle. In addition to the recreation of the traditional version, four alternate options across a range of musical genres have been released, and for the first time ever, Canadians can vote to determine which version is worthy of the winning title.
The new Juicy Fruit jingle is intended to move today's Generation Z in the same way it moved a generation 20 years ago. Over 12 different options were tested to get to the four current selections, which were chosen based on the top genres currently trending on digital platforms, keeping its essence and playfulness.
The new versions are:
- Pop: Featuring melodious vocals over a dance beat, if the original Juicy Fruit jingle didn't get stuck in your head, we're willing to bet that this one will
- Hip Hop: Features a stylized rhythm, synthesized and crowd pleasing beat that's sure to have this version on repeat
- Country: This twangy, guitar picking rendition will rally any country-music fan
- R&B: A slowed-down version featuring smooth vocals that bring style and attitude to the original tune
Canadians can visit www.juicyfruitjingle.ca to listen to the original Juicy Fruit jingle alongside the four new versions and vote for their favourite, now through May 25, 2019. Voting results will be calculated in real time, so Canadians will be able to keep track of which jingle is moving Canadians the most.
"In an age of what's old is new, blasts from the past and #TBT, reviving the Juicy Fruit jingle will remind Canadians of this iconic song while introducing the brand to younger Canadians who didn't grow up listening to it," says Jaclyn Sutton, head of Marketing and Strategy at Mars Wrigley Confectionery Canada. "Our brand has always been about playfulness, so it was important for us to let Canadians have a say in the selection process. The new jingle campaign is a part of continuing our legacy in a creative and relevant way, that inspires collaboration, and that is true to who we are as a brand."
The original Juicy Fruit jingle first came out in 1986. This jingle reboot will highlight the nostalgia of the original version that many Canadians know and love, while inviting a new generation to listen to and enjoy it as well. The winning jingle will be unveiled on May 27, 2019.
For more information visit on Juicy Fruit www.juicyfruit.ca To join the conversation online check out Juicy Fruit on Twitter and Facebook or with the hashtags #TasteIsGonnaMoveYa and #JuicyFruitJingle.
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands (or products): M&M'S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA® brands. Mars also provides veterinary health services that include BANFIELD®, Blue Pearl®, VCA® and Pet Partners™ Pet Hospitals. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.
SOURCE Mars, Incorporated