NEW YORK, April 17, 2019 /CNW/ -- Coogi, the iconic fashion house, has today announced its partnership with Dropp, a creator centric, ad free smart video platform, to create and debut a limited run of apparel on Dropp's innovative platform. This partnership combines limited Coogi product with Dropp's influential creator pool, and makes it exclusively available first on Dropp's next gen smart video platform.
Coogi's Creative Director, Willie Escobar commented: "As a creative veteran in the fashion industry, it's rare that you have a "once in a lifetime" moment to evolve the culture and fashion through tech. As we celebrate our 50th Anniversary, and embrace the fact that we were the first inclusive luxury brand to embrace streetwear. History will repeat itself as we will be the first to embrace change and evolve fashion via Dropp in 2019."
The position of Dropp as a brand makes this collaboration with Coogi all the more important. Coogi is synonymous with the type of talent and brands Dropp is attracting. Music stars past and present have worked with Coogi. Iconic moments like Biggie Smalls wearing the sweaters in his music videos, Nipsey Hustle modeling the recent Puma x Coogi collaboration to MMA superstar Conner McGregor donning the iconic Coogi sweater at a press conference. These iconic moments have stamped the fashion brand in pop culture history and that is exactly where Dropp intends to cement itself.
"Coogi has influenced a generation of fly guys in pop culture. For Dropp to have its exclusive merch designed in collaboration with Coogi is a huge honor us. This collaboration is the ideal embodiment of Dropp's mission statement - to fuel the success of future generations of independent talent," explains Dropp's founder and Chief Innovation Officer, Gurps Rai.
Coogi's limited run merch will drop in the first piece of smart video content to be released on the Dropp Beta platform. Dropp Beta launches in the summer of 2019 as a web and a limited download smart device app available on Android and iOS.
Dropp is an innovative smart video platform that puts creators and users first. The platform allows content creators to have a one on one relationship with their content consumers whilst affording frictionless monetization without intrusive and tedious ad-roll advertising.
Dropp unleashes the power of the creator through an innovative blend of art and e-commerce creating a new mode of digital interaction, which allows creators to monetize their videos through the patented See it. Want it. Get it. Advanced A.I. video technology. Dropp's creator first empowering model disrupts retail and video paradigms, inspires multifaceted community-based revenue, and invigorates the cultural energy behind all commerce.