TORONTO, June 1, 2020 /CNW/ - ConstructConnect Canada, Inc., the country's leading provider of pre-construction software and information, today announced the complete digital migration of its iconic Daily Commercial News (DCN) newspaper, following a storied and continuous print run since 1927.
This migration follows the 2019 digital transformation of the DCN's western counterpart, the longstanding Journal of Commerce newspaper, and brings full circle a digital roadmap that began more than 10 years ago with the introduction of the DCN's supplementary digital newspaper format. During this same period, a strategic decision was made to place all news articles, tenders and Certificates of Substantial Performance (CSPs) required by the Ontario Construction Act on the DCN website, increasing the readership exponentially.
"Today marks an historic day for the DCN as it fully realizes its digital future," said Mark Casaletto, president of ConstructConnect Canada. "We have been preparing for this moment for years by ensuring that the DCN's online experience exceeded our readers' expectations before it was time to make the final leap. The only question was, 'When?'
"The main reason we continued to print a physical paper was to satisfy the Construction Act requirement to publish CSPs in a 'construction trade newspaper'," continued Casaletto. "With the statutory requirements now broadened to include digital newspapers, and the current global crisis shifting consumer behaviour, we found the right opportunity to complete this digital transformation."
As part of the DCN's robust digital offering, its website reaches hundreds of thousands of readers monthly, and has become a destination for industry discussion, intel gathering, and sharing of editorial content generated by its award-winning national news team. Combined with the expansion of the DCN's digital newspaper, which its entire subscription base will continue to receive Monday to Friday, readers now engage with the DCN in more online formats than ever before, including newsletters, podcasts and social media.
"It is crystal clear to me, and to our Editorial Advisory Board, that the time is now to say farewell to print, to unshackle ourselves from a delivery mode the majority of our subscribers, customers, advertisers and followers no longer use when interacting with us," said Vince Versace, National Managing Editor for the DCN and JOC. "It's both a bittersweet and exciting day filled with fond memories of newsprint on our hands, and the smell of freshly printed newspapers.
"The opportunities are now endless," Versace continued. "We can now serve our readers with more leads, more breaking news, when they need it, and in a format that is accessible at their fingertips – that is what the DCN will be for them, as it always has, for 93 years and counting."
ConstructConnect is Canada's leading provider of construction industry news and preconstruction solutions, offering the most robust project information and powering the largest network of users across North America. ConstructConnect is a wholly owned subsidiary of Roper Technologies.
SOURCE ConstructConnect Canada
For further information: Stacy Lopez, Director, Digital Marketing Operations, Email: [email protected]