MONTREAL, June 10, 2013 /CNW Telbec/ - "We apologize for the confusion that was created in people's minds when we introduced the term ICI as a common denominator for all of our platforms. Our intention was never to distance ourselves from Radio-Canada and everything it represents. However, Radio-Canada has heard the message loud and clear that the public has been sending us over the past few days. We recognize people's powerful connection to everything that Radio-Canada stands for." That's how CBC/Radio-Canada President and CEO Hubert T. Lacroix presented three changes to the new signatures announced for Radio-Canada platforms: Télévision de Radio-Canada will be designated as ICI Radio-Canada Télé, the Première Chaîne radio network as ICI Radio-Canada Première, and the Radio-Canada website as ICI Radio-Canada.ca.
Other applications of the ICI brand identity will be rolled out over the coming months to ensure that the public broadcaster has a consistent, forward-looking identifier to designate Radio-Canada's full range of initiatives in an ever-expanding and diversifying media environment.
"ICI aims to strengthen the ties that unite Canadians across Radio-Canada's various platforms," added Hubert T. Lacroix. "It fits perfectly with the priorities of our 2015 strategic plan, whose goal is to bring us closer to Canadians from coast to coast and enhance the emotional bond they have with the public broadcaster."
Radio-Canada Executive Vice-President Louis Lalande reiterated that the new ICI Radio-Canada brand identity is but one aspect of a much broader and extensive exercise: "All across the organization, Radio-Canada is working to redefine itself in order to remain a relevant public broadcaster that thinks about, produces and delivers content effectively in a multiplatform world. A large part of our audience no longer consumes these products in a traditional manner. That's why it's essential for us to adopt a common denominator like ICI to identify everything we're doing in a rapidly evolving media market."
The various brand identity applications will be introduced on a gradual basis. They can be found on the attached page.
SOURCE: Canadian Broadcasting Corporation
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