MONTREAL, May 12, 2016 /CNW Telbec/ - Icelandic Glacial™ announced today that they will be donating over 40,000 bottles of water to help those affected by the Fort McMurray fire disaster. Through a partnership with Unique Foods, Icelandic Glacial's Canadian distributor, the water is expected to arrive by Monday, May 16th.
Last week, authorities evacuated approximately 88,000 people and a state of emergency was declared after natural fires devastated the entire city of Fort McMurray and nearby areas. Icelandic Glacial water will be provided to specific relief shelters which have been set up in schools, hockey rinks, and other makeshift relief centres. Additionally, the water will also be given directly to firefighters, police, first responders and those working for the Red Cross.
Icelandic Glacial is committed to helping those in need and has made similar donations in the past. Most recently, they partnered with Cher to support the people of Flint, Michigan, and in 2010, they donated water to the people of Haiti to combat cholera.
"Icelandic Glacial has never shied away from being a first responder in providing relief for any type of disaster, and this is no exception," said Jon Olafsson, Chairman & Co-Founder of Icelandic Glacial. "Our hearts go out to the people of Fort McMurray, and we are committed to helping them get the relief they need."
"We couldn't just sit idly by and do nothing when seeing a part of our country literally burning up in flames! It's always been the theory of Unique Foods Canada to give back to the communities who need it most in times of crisis, and/or otherwise. We firmly stand behind the efforts of so many reaching out to help our fellow citizens in distress, and wanted to play a pivotal part in providing comfort and relief for them. Canadians have always proven to be a resilient group of people, so seeing this time as being no different, we know the people of Fort McMurray will rise from the ashes, and rebuild stronger than ever before. Our thoughts & prayers are with them all."
About Icelandic Glacial™
Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland's legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world's first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a "net zero" carbon footprint.
About Unique Foods (Canada) Inc.
Unique Foods Canada Inc. specializes in importing functional, healthy, and premium beverages to Canada, and act as a "turn key" solution for all beverage needs in the industry. Marketing proficiency, excellent sales results, top notch promotion, and customer satisfaction is our driving force to be the best! We raise our bottles to you in good health.
SOURCE Icelandic Glacial
For further information: Press Contact: Ali Whitaker, Marketing Manager, Icelandic Glacial, [email protected]