TORONTO, Feb. 5, 2015 /CNW/ - "Drive according to weather conditions." This is the important message Insurance Bureau of Canada (IBC) is sending with its newest road safety commercial starring Kelly Terry, forward for the Toronto Furies of the Canadian Women's Hockey League (CWHL).
"IBC is a proud sponsor of the CWHL's 2014/15 season and we were pleased to work with Kelly on our newest road safety commercial," said Ralph Palumbo, Vice-President, Ontario, IBC. "Sponsoring the CWHL not only gives us an opportunity to support some talented athletes but it is also an opportunity to share important road safety messages with a new audience."
As Kelly says in IBC's latest commercial, "Acceleration, tight manoeuvres, stopping. They take the right skills and equipment to master." Driving according to road conditions and being properly equipped is vital to the safety of everyone using the road.
"Our partnership with IBC has been outstanding," CWHL commissioner Brenda Andress said. "Their sponsorship support on its own has made a tremendous impact on our league, but when you add in the media on which we have collaborated, with such powerful safety messages, it has taken our league's profile to a whole new level."
Two exciting CWHL games are taking place in the Greater Toronto Area on Saturday, February 7, 2015. The Brampton Thunder will take on the Montreal Stars at 6:50 p.m. at Century Gardens in Brampton and the Toronto Furies will take on the Calgary Inferno at 7:30 p.m. at MasterCard Centre in Etobicoke. IBC will be at both games with fun giveaways, a photo booth and much more. To learn more about the CWHL and the upcoming Clarkson Cup visit www.cwhl.ca.
IBC's latest road safety commercial is one of two featuring CWHL stars. In December, IBC released a commercial starring Toronto Furies goaltender Christina Kessler talking about the dangers of texting and driving, and promoting the message "Drive Now. Text Later. Live Longer." To view this commercial, click here.
About Insurance Bureau of Canada
Insurance Bureau of Canada (IBC) is the national industry association representing Canada's private home, auto and business insurers. Its member companies make up 90% of the property and casualty (P&C) insurance market in Canada. For more than 50 years, IBC has worked with governments across the country to help make affordable home, auto and business insurance available for all Canadians. IBC supports the vision of consumers and governments trusting, valuing and supporting the private P&C insurance industry. It champions key issues and helps educate consumers on how best to protect their homes, cars, businesses and properties.
P&C insurance touches the lives of nearly every Canadian and plays a critical role in keeping businesses safe and the Canadian economy strong. It employs more than 118,000 Canadians, pays $6.7 billion in taxes and has a total premium base of $48 billion.
For media releases and more information, visit IBC's Media Centre at www.ibc.ca. Follow IBC on Twitter @InsuranceBureau and @IBC_Ontario or like us on Facebook. If you have a question about home, auto or business insurance, contact IBC's Consumer Information Centre at 1-844-2-ASK-IBC.
If you require more information, IBC spokespeople are available to discuss the details in this media release.
SOURCE Insurance Bureau of Canada
Video with caption: "Video: IBC Commercial: Drive According to Weather Conditions.". Video available at: https://www.youtube.com/watch?v=eXRa8N2GxMA
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