LONDON, Sept. 20, 2018 /CNW/ - Today, we announce a unique partnership between the eleven leading beer, wine, and spirits companies that form the International Alliance for Responsible Drinking (IARD), and four of the leading global Internet platforms: Facebook, Snapchat, Twitter and YouTube.
As stewards of some of the world's most known brands, we are united in our determination to set and live up to high standards of responsibility for our industries.
By working together and leveraging the innovative and pioneering mindsets that drive our businesses, we know we can achieve more to deliver new standards of responsibility in the advertising of beer, wine and spirits across social media.
To establish these robust standards, we will work together to:
- ensure the most-up-to-date safeguards are used so that marketing communications relating to beer, wine and spirits are directed to those adults who can lawfully buy these products;
- explore what changes can be made to further diminish chances of those underage seeing this advertising and
- explore ways people can have greater control over whether they see alcohol advertising and opt out of receiving advertisements for alcohol products. We respect different cultural backgrounds and recognize that there are people who do not wish to see marketing communications from beer, wine and spirits producers on their social media.
We believe our partnership has the potential to go beyond our individual companies and could create change across a range of platforms and advertisers, ultimately benefiting the thousands of businesses who want to advertise responsibly and the billions of people who use digital platforms every day.
Link to communiqué: https://bit.ly/2xkXyf2
The International Alliance for Responsible Drinking (IARD) is a not-for-profit organization dedicated to addressing harmful drinking worldwide and promoting responsible drinking, amongst those who choose to drink. IARD is supported by its member companies from all sectors of the regulated alcohol industry - beer, wine, and spirits - in their common purpose of being part of the solution to reducing the harmful use of alcohol. For more information on our membership and what we do, please visit http://www.iard.org.
SOURCE IARD - International Alliance for Responsible Drinking