IABC/Toronto MEDIA ADVISORY - Successful Social Media: Inspire Interaction with Compelling Content

IABC/Toronto Breakfast Seminar

TORONTO, April 17, 2012 /CNW/ - What are the secrets to creating engaging written, audio and video online content? How do you promote sharing and interaction? Setting-up the social platforms is the easy part. The real work is trying to generate a flow of compelling content that will fuel effective social media engagement with external audiences.

Most organizations, regardless of their size, struggle to provide their audiences with nourishing content - the one critical success factor underlying every effective social media movement - while their customers have more choices than ever. Cyrus Mavalwala, an accredited communicator, will lead this breakfast session on how you can turn the tide and consistently generate quality content that engages your audience.

In this session, the presenter will:

• Highlight how to generate engaging content for social media
• Outline the techniques to promote sharing and interaction
• Identify how to move your content from good to great

Register:		http://tinyurl.com/c8jebce
When:		Tuesday, April 24, 2012, 7:30am - 9:30am
Where:		Marriott Downtown Eaton Centre Hotel 525 Bay Street, Toronto, ON

Speaker: Cyrus Mavalwala, ABC and founding partner of Advantis Communications, is an award winning and accredited PR practitioner, speaker and trainer who has worked with companies, not for profits and industry leaders to achieve their business objectives for 18 years. Cyrus has traveled the U.S., Europe and Canada to speak and provide training. His experience includes: messaging and positioning, strategic communications planning, writing, media & analyst relations, media training, social media, multimedia, internal communications and tradeshow marketing.

IABC/Toronto's professional development series are made possible through the generous sponsorship of CNW Group.

INTERVIEW OPPORTUNITY: The morning's featured speaker is available for interviews. Please schedule an appointment.

About IABC/Toronto:
With more than 1,800 members, IABC/Toronto is the largest IABC chapter in the world. The organization provides these members with multidisciplinary resources and a global network of more than 15,000 business communication professionals, in 80 countries, working in diverse industries and disciplines to identify, share and apply the world's most effective communications practices. Website: http://toronto.iabc.com

 

For further information:

Media Contact: 
Ashley Weinhandl
VP, Marketing Communications, IABC/Toronto
[e-mail]