IABC/Toronto MEDIA ADVISORY - Preaching to the Choir to Impact Your Bottom
Line - How to Better Communicate With, Engage, and Motivate Today's Employees

TORONTO, Jan. 13 /CNW/ - In business, relationships matter. Not only relationships with customers, but also with colleagues. The key to any successful relationship is good communication. You've invested a lot of time and money in your internal communication channels, but how well are they working? Are you overwhelming your employees with information clutter or are you really engaging and motivating them? In the end, their loyalty and dedication impacts your bottom line.

On January 21, 2010, IABC/Toronto hosts an informative session on how effective internal communications contributes to the overall success of an organization. An expert panel will reveal the latest tools and tips to get employees to learn, accept, and embrace an organization's goals.

    Participants will learn:
        -  how leading organizations are using social media to engage
        -  what the trends are for 2010; and
        -  how to keep your own knowledge and skills current in a rapidly
           changing world.

    A question and answer period will follow presentations.

    WHAT:  IABC/Toronto Seminar - The Secret to Engaging Today's Employees

    WHEN:  Thursday, January 21, 2010.
           6:00 PM - 8:00 PM. (Light refreshments will be provided.)


    WHERE: The Sutton Place Hotel, 955 Bay Street, Toronto


Laurie Smith of CNW Group, will discuss how open and honest employee communications can help your organization manage leadership changes, a storm of layoffs, and pandemic fears. These hard times are the projects communicators draw from most often; they are the formative events that teach and force you to grow as a professional.

Leah Reynolds will present the business rationale for change and discuss the steps that communicators need to take to stay in step with changing times. Younger generations, particularly Generation Y, have made their presence felt and are beginning to gain influence in many work environments. Young talent brings new expectations and values to the work world, as well as different preferences in regard to communication.

Donna Papacosta of Trafalgar Communications will take you on a quick tour of the ways in which Web 2.0 is transforming employee communications - from the social web to the growing use of multimedia content to the ubiquity of mobile platforms.

INTERVIEW OPPORTUNITY: The evening's featured speakers and IABC/Toronto President, Brent Carey, are available for interviews before and after the event. Please schedule an appointment.

IABC/Toronto's professional development series are made possible through the generous sponsorship of CNW Group.

About IABC/Toronto

With approximately 1,550 members, IABC/Toronto is the largest IABC chapter in the world. The organization provides these members with multidisciplinary resources and a global network of more than 15,000 communicators, in 70 countries, working in diverse industries and disciplines to identify, share and apply the world's most effective communications practices. Website http://toronto.iabc.com


For further information: For further information: MEDIA CONTACT: Christine Andrew, VP Marketing Communications, IABC/Toronto, (905) 491-2257, toronto-marketing@iabc.com

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