IABC Canada East Region and IABC Waterloo to host 'Big Data' event in Kitchener

Dr. Ann Cavoukian to headline "Big Data Insights:

How Big Data & Social Media Can Improve Communications"

KITCHENER, ON, Feb. 25, 2015 /CNW/ - The International Association of Business Communicators (IABC) Canada East Region (CER) and IABC Waterloo chapter are pleased to announce an upcoming event hosted on February 26, 2015, at Bingemans in Kitchener, with keynote speaker, Dr. Ann Cavoukian, one of the world's leading privacy experts and the current Executive Director of the Privacy and Big Data Institute at Ryerson University.

"It's timely to be presenting a professional development event about Big Data as strategic communicators are acutely aware of the valuable insight that can be gained by collecting and analyzing the 'digital footprints' being left behind by everyone," said  Yasmin Ranade, professional development director, IABC CER Executive Board."Dr. Cavoukian will be addressing our eight eastern region chapters with her expertise about Big Data and how best to leverage 'social' contact to optimize business. And, it's our pleasure to offer the live event in Waterloo Region, while also video streaming Dr. Cavoukian's keynote to registrants across eastern Canada."

Big Data is a popular term that references the exponential growth of data, and how organizations can leverage data to gain insights and make better business decisions. With privacy well managed, the power of big data and social media, in particular, can certainly be used to inform internal and external communication programs.

"Don't be fooled by Big Data," said Dr. Cavoukian. "It can yield invaluable insight, but it can also cause your business irreparable harm if you don't embed privacy, right from the outset."

Dr. Cavoukian served an unprecedented three terms as Commissioner for the Information and Privacy Commission of Ontario where she created Privacy by Design, a framework that seeks to proactively embed privacy into the design specifications of information technologies, networked infrastructure and business practices, thereby achieving the strongest protection possible.

Dr. Cavoukian was selected as one of the top 25 Women of Influence by the Women's Executive Network; named one of the top 100 City Innovators Worldwide by UBM Future Cities for her passionate advocacy of Privacy by Design; chosen as one of the 'Power 50' by Canadian Business magazine for her tireless efforts as a privacy champion; awarded an Honorary Doctor of Laws from the University of Guelph; and most recently, she was selected for Maclean's Magazine's 'Power List' of the top 50 Canadians.

Media is invited to attend the event and interview time with Dr. Cavoukian can be pre-arranged through contacting the IABC CER.

Learn more about the event:
Visit IABC Waterloo for more information and to buy tickets.

Visit the closest IABC chapter's website  for details on participating in the webcast.  Choose from chapters in HalifaxHamilton, LondonMontrealNewfoundland & LabradorOttawa, and Toronto)

About the International Association of Business Communicators (IABC) and IABC Canada –
The International Association of Business Communicators (IABC) is a global network of communicators that promotes professionals in diverse areas of marketing and communications to identify, share and apply the world's most effective communications practices. By providing professional communicators with the tools they need to manage communication today in an effective and integrated manner, IABC inspires and demands the highest professional standard of quality, innovation and integrity in organizational communication.

IABC Canada represents more than 4,500 members across Canada, organized into 14 chapters.  IABC Canada East represents 8 chapters across Canada.  Toronto is the largest chapter in the world.

Connect with IABC Waterloo:

SOURCE International Association of Business Communicators (IABC) Canada East Region

For further information: For more information on Waterloo event: Rick Hastings, IABC Waterloo, 519-597-0978, president@iabcwaterloo.com; Meghan Huras, IABC Waterloo, 519-497-4740, president@iabcwaterloo.com; For Media interviews with Dr. Cavoukian: Yasmin Ranade, IABC Canada East Region Board, Director, Professional Development, 647-408-6490, yasmin@whatsyourtech.ca

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