TORONTO, Dec. 20, 2012 /CNW/ - Over the course of 2012, IAB Canada's Social Media Committee set out to establish the Paid, Owned, and Earned model of social media planning as a standard in Canada.
To inform the strategy and tactics necessary to address these areas, the Social Media Committee launched a survey earlier in the year of Media, Creative, Advertiser and Publisher's perspectives.
"It was clear that respondents struggled to provide a consistent definition of what launching a social media strategy involves. So, in the fall we launched a Glossary of Social Media terms. And today we are thrilled to be sharing an infographic that streamlines the key steps to flesh out a solid approach in a dynamic space where Media, Content and Technology need to always work in lock step," notes Robin Hassan, VP Digital & Social, Starcom and IAB Canada's Social Media Committee Chair.
"We felt the idea of a planning a party and a social media strategy had much in common, particularly in the context of the Paid, Owned and Earned social media model so our theme for the infographic was born," says Jonathan Kirsten, Director of Digital at the BrainStorm Group. "Getting people to a party, what people do at a party and how word of mouth spreads about a great party provided perfect alignment with the dynamics of social media and viral reach in a more understandable way."
"The BrainStorm Group has been an invaluable resource to IAB Canada. Jonathan Kristen and David Glow have donated many hours with IAB's Social Committee to bring this great piece of content to life," says Julie Ford, IAB Canada's Director of Councils. "The goal of the project was to produce an infographic that people could print out and stick up on their walls at work for reference. We're pleased that it has turned out so well."
Additional IAB Social Media Committee contributors include: Sarah Bergamo (Gaggi Media), Ian Giles (Mediacom), Carolina Jung (Adconion), Ashraf Kamel (LinkedIn), Simeon Olsberg (Isobar), Guinevere Orvis (CBC.ca), Beth Popple (Facebook), Andrew Assad (Microsoft) and Jennifer Stack (henderson bas kohn), amongst many others.
About The BrainStorm Group
The BrainStorm Group (www.brainstormgroup.com) is a Toronto-based branding and advertising agency. Since 1992, BrainStorm has helped game changing clients across North America develop compelling brands and effective communications campaigns.
About IAB Canada
IAB Canada (www.iabcanada.com), is the national voice and de facto thought leader of the Canadian Digital marketing and advertising industry, and is a not-for-profit association representing Canada's most well-known and respected Advertisers, Agencies, Media Companies, Mobile and Video Game Marketers + Developers, Measurement Companies, Service Providers, Educational Institutions and Government Associations operating within the space.
Image with caption: "IAB Canada Social Media Infograph - Paid. Earned. Owned (CNW Group/Interactive Advertising Bureau of Canada)". Image available at: http://photos.newswire.ca/images/download/20121220_C2444_PHOTO_EN_22150.jpg
SOURCE: Interactive Advertising Bureau of Canada
For further information:
Director of Digital, The BrainStorm Group
Phone: 416-506-9930 ext. 264
Social & Mobile COE Lead, Starcom & IAB Canada Social Media Committee chair