IAB Canada Finalizes Powerhouse Lineup Of Topics + Speakers For MIXX Canada

TORONTO, Sept. 15 /CNW/ - A powerhouse lineup of Interactive marketing experts from across the globe will take to the podium at IAB Canada's MIXX Canada Conference in both Toronto and Montréal, beginning September 29th, 2009.

IAB Canada's MIXX Canada Conference kicks off the Toronto and Montréal Full-day conferences with superstar brand advisor, Steve Rubel, SVP, Edelman Digital (US), sharing his insightful view of 'The Top Digital Trends To Watch In 2010'. Rubel explores the relevance of emerging influences, with a look at trends such as the "Baby Monitor Principle," "Media Reforestation" and the imminent consumer switch-over to "Selective Ignorance" and a "Low-information Diet" in the wake of information overload. Following Mr. Rubel, Elizabeth Margles, VP Marketing of retail giant Joe Fresh, Loblaws Ltd., will discuss how using Online strategies to drive the Joe Fresh brand has helped the company stay on track to reach retail sales of over 1 Billion by 2010. Her session 'Fresh Perspectives On Building Offline Retail with Online Tactics' is a must-see for all retailers! Next, Didier Mormesse from CNN International (FRA) will show new research on how TV, Online and Mobile can be used synergistically to drive deep brand engagement. Mormesse will uncover how brands who choose multimedia campaigns can not only boost ad recall, but how emotional and physiological responses to ads are heightened in both the Online and Mobile channels, leading to marked increases in active consumer attention. Based out of the Paris, France office, Mormesse oversees all aspects of research for advertising sales, editorial/programming and digital media across the CNN International portfolio.

Next up, are various perspectives on the evolution of Mobile Marketing presented by Alan Li, Vice President of Mobile, at ADTECH (in Toronto), and by Adrian Schauer Co-Managing Partner at Vortex Mobile (in Montréal). Both speakers will offer ideas designed to help Advertisers gain traction in the Mobile marketing arena, with special attention to growing smartphone opportunities. Finishing off the day, is Lars Bastholm, Chief Digital Creative Officer at Olgivy (NORTH AMERICA). Bastholm's look at this year's digital's domination at Cannes is sure to ignite discussion on how in the face of the increased movement of both consumers and dollars into the digital realm, the definition of just what is and isn't "creative" is changing across both Online and offline fronts. Lars is one of the most awarded creatives in the digital marketing Industry, with a multitude of international wins, including three Cyber Lions Grand Prix awards from Cannes. In Montréal, the evolving definition of "creative" will be tackled by Normand Miron, Creative Director, Inpix, as he reveals just the tip of an iceberg-sized collection of Interactive creative that is guaranteed to inspire, delight and motivate! Normand Miron is also no stranger to awards... With over 120 prizes atop his mantle, plus a roster of clients including Volkswagen, Budweiser, Johnson & Johnson, Air Canada, Rogers Wireless and l'Oréal Paris all singing his praises -- Miron eats, sleeps, breathes (and blogs!) creative.

Only MIXX Canada delivers the caliber of speakers you'll see at this Conference!

The complete Speaker and Topic line up for MIXX Canada is as follows;

    -   The Top Digital Trends To Watch In 2010 (Toronto and Montréal)
        Steve Rubel, Edelman Digital (U.S.)

    -   Fresh Perspectives On Building Offline Retail With Online Tactics
        (Toronto and Montréal)
        Elizabeth Margles, Joe Fresh Style, Loblaw Companies Ltd. (CAN)

    -   TV, Online and Mobile: New Research On How 3-Screen Advertising
        Drives Attention, Engagement, Recall AND... Gets Consumers' Pulses
        Racing! (Toronto and Montréal)
        Didier Mormesse, CNN International (FRA)

    -   Mobilution: Evolving Successes In Mobile Marketing
        Alan Li, ADTECH (U.S.) (in Toronto), Adrian Schauer, Vortex Mobile
        (CAN) (in Montréal)

    -   Digital Domination In Cannes: The End Of The Big Idea? (Toronto Only)
        Lars Bastholm, Ogilvy (NORTH AMERICA)

    -   Creating Big Digital Ideas? Yes you Cannes! (Montréal Only)
        Normand Miron, Creative Director, Inpix

More MIXX Canada Exclusives!

MIXX Canada attendees will also get exclusive access to Interactive case studies and Interactive advertising trend info from all 15 of the MIXX Canada Sponsors. These Canadian-specific statistics provide additional, tangible proof and success metrics for how Advertisers across different product categories, and with various advertising goals have used Interactive advertising to drive their bottom lines.

    Full-Day Conferences:
    -   Sept. 29, 2009: Toronto, ON,
    -   Oct. 1, 2009: Montréal, QC.

    Cross-Canada Roadshows
    -   Toronto: Wednesday, Sept. 30
    -   Montréal: Friday, Oct. 2
    -   Halifax: Monday, Oct. 5
    -   Ottawa: Tuesday, Oct. 6
    -   Vancouver: Wednesday, Oct. 7
    -   Calgary: Thursday, Oct. 8

About MIXX Canada: IAB Canada's MIXX Canada Conference Series (www.mixxcanada.com), is recognized as the pre-eminent digital marketing event in Canada, and celebrates its 7th year of bringing global thought leaders and innovators within the digital arena to address VP-level Advertisers, Agencies, Media Owners and other industry professionals in the Canadian marketing community. REGISTER NOW at www.mixxcanada.com.

SOURCE Interactive Advertising Bureau of Canada

For further information: For further information: Visit www.mixxcanada.com.

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