Navigation business development supported with innovative content and marketing programmes
CHICAGO, Sept. 27, 2012 /CNW/ - Nokia today announced that its Location & Commerce business is supplying NAVTEQ® Maps to Hyundai Motors Corporation for its new head units. In addition to global map data, Nokia Location & Commerce will also provide Hyundai with technical support and customised marketing programmes designed to increase navigation business. Hyundai drivers will benefit from a more advanced system offering additional visual and safety content.
Nokia Location & Commerce has a specialist team dedicated to working with customers to develop navigation take rates and map update business through education, motivation, promotion and communication. It offers support in strengthening bespoke marketing strategies, expanding commercial campaigns and rolling out new products.
"Nokia Location & Commerce offers unique expertise and value add for Hyundai's navigation business across the regions," explained Hyundai. "The company is not only delivering content but also extensive marketing support, TRIP and RPM programmes, dedicated teams and valuable consultation."
With a mission to become the 'Where Company', Nokia Location & Commerce is building an eco-system of content, platform and services – all supported by an in-depth understanding of the complexities of 'location'. Technical and marketing support is available to help enable that both the industry customer and the consumer have the best possible location and navigation experience.
"The next generation Hyundai systems are expected to play a key role in the company's infotainment and navigation strategy so choosing the right content and services was crucial," commented Bruno Bourguet, Senior Vice President Sales and Business Development, Nokia Location & Commerce. "By combining our location expertise with Hyundai's creative thinking, we can together bring innovation and a premium experience to Hyundai drivers around the world."
Nokia will be exhibiting at the Mondial de l'Automobile show in Paris at Hall 3, booth #213
Nokia Location & Commerce demonstrates its 'location' leadership in the global automotive space via numerous OEM collaborations and comprehensive partner demonstrations at Mondial de l'Automobile. Delivering on the needs of the ever-connected consumer has long been a focus of the in-vehicle industry. The ability of Nokia L&C to serve the expectations of today's 'connected driver' via fluid location-based products and services whether at home, walking in the city or in the car will be on full display and showcased to show how both customers and consumers alike benefit from smarter data and multi-screen, multi-modal choices.
About Nokia`s Location & Commerce Business
Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. The company's Location & Commerce business, including NAVTEQ® Maps products, the Nokia Location Platform as well as Nokia Maps, aims to build and monetize unique location experiences for great mobile products, as well as the navigation industry, the automotive market and government and business solutions. Begin to explore our capabilities at www.maps.nokia.com.
SOURCE: NAVTEQ Maps
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