Place-based media network expected to reach more than 100 dealerships by 2014
MARKHAM, ON, and CHARLOTTETOWN, PE, July 22, 2013 /CNW/ - Hyundai Auto Canada Corp. (Hyundai Canada) announced today it is partnering with ScreenScape Networks ("ScreenScape"), the leading provider of network-centric digital signage solutions, to power video displays in Hyundai showrooms and parts & service waiting areas.
"We find video to be a very effective way to share the experience of driving and owning a Hyundai," said Michael Handy, Director of Marketing for Hyundai Canada. "ScreenScape gives us the ability to deliver video directly to customers inside our dealerships. This helps us coordinate our marketing efforts with local dealers and add value to the experience of buying and owning a new Hyundai."
ScreenScape is a software platform that helps businesses engage audiences inside real world places using Internet-enabled digital displays. Using a ScreenScape Group, Hyundai is able to form its own place-based media network consisting of its own dealerships or any other business that is a member of the ScreenScape Community.
"We're constantly looking for ways to communicate more effectively with Hyundai customers. It wasn't until we discovered ScreenScape that we found a video distribution platform that was both powerful and practical to use. ScreenScape allows us to leverage our existing investments in online video and social media and use them in a very local context. We know that several of our key suppliers also use ScreenScape, and so this gives us another way to work together as industry partners to provide support to our dealers, and value to our customers."
The 2013 Hyundai Santa Fe was recently named Canadian Utility Vehicle of the Year by the Automobile Journalists Association of Canada (AJAC). There are more than 192 Hyundai dealerships nationwide. According to Handy, more than 30 dealers are operational on the ScreenScape platform today, another seventy will be added over the next six months, and more will come in 2014.
"We'd like to welcome Hyundai Canada to the ScreenScape Community," said Kevin Dwyer, President & CSO of ScreenScape. "They join a vibrant automotive community already using ScreenScape which includes new car dealers, tire centres, quick lube operators, and parts retailers. It is gratifying to see so many interesting partnerships in this industry being expressed through place-based media."
About Hyundai Auto Canada
Hyundai Auto Canada offers an exciting lineup of affordable, value-packed and fuel-efficient vehicles. If you're shopping for an economical new car, you can choose from our small / compact cars, midsize / family vehicles, luxury sedan and sports cars and CUVs. Visit your local Hyundai dealer today to learn about our current promotions and take one of our great Hyundai vehicles for a test drive! http://hyundaicanada.com
ScreenScape is an online service for engaging audiences in the real world through the use of digital displays. By offering a repository of community-shared content and a pool of targeted sales and marketing opportunities ScreenScape makes place-based media easier and more affordable to deliver and more effective as a tool for engaging with today's connected consumer. For more information visit http://screenscape.com
SOURCE: SCREENSCAPE NETWORKS
For further information:
1 (902) 368-1975